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Marketing Manager

2 months ago

Breckenridge, United States Sage Hospitality Full time
Why us?

Sage Hospitality Group is set to hire a Marketing Manager to join us at the Hotel Alpenrock, a Curio Collection Hotel opening Winter 2024

We are currently transforming the Doubletree by Hilton Breckenridge and will rebrand to a Curio Collection later this year. This is in a superior location, modern lifestyle hotel with mountain personality that sits immediately adjacent to the slopes of Peak 9 base area in Breckenridge. Don't miss out on this opportunity to bring our Sage lifestyle to the mountains of Colorado

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. After all, it's what industry leaders do. That's why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do-it's really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us

Job Overview

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with department heads to promote property and ancillary outlets, supporting the identity of the property.

Responsibilities

  • Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, and third party sites
  • Work with designated agencies, including Hilton Brand to ensure that hotel websites are optimized using current best practices for SEO
  • Supports in all areas related to online/digital marketing
  • Conduct and track on-going email marketing campaigns for a variety of hotel ancillary outlets
  • Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
  • Continually manage social media accounts, including Facebook, X, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of property and outlets
  • Supports promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
  • Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
  • Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
  • Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
  • Support in the development of break-thru creative materials, online and offline
  • Supports with communication (flyers, signs, eblasts, etc.) - work with supporting management, ownership and design on design and creation of new materials
  • Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
OTHER RESPONSIBILITIES
  • All other duties as assigned, requested or deemed necessary by management.
Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred. Branded hotel experience preferred.

Knowledge/Skills
  • Strong interpersonal, verbal and written communication skills
  • Excellent comprehension and literacy
  • Excellent attention to detail and multi-tasking skills
  • Professional appearance and manner
  • Computer literacy, specifically MS Word for Windows
  • Communication at all levels; multi-tasking; time management
  • Current search engine optimization (SEO) strategies
  • Use of content management systems (CMSs) to update hotel websites
  • Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
  • Adobe Creative Suite including Photoshop, Illustrator and Acrobat
  • Administrative knowledge for Sprinklr, Hootsuite, Sprout or other related platforms
Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Occasional standing.
  • Occasional carrying and lifting of files and office items up to 25 lbs.
Environment

95% indoor office environment

This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the associated with the position. May perform other duties as assigned.

Benefits
  • Eligible to participate in Sage bonus plan
  • Unlimited paid time off
  • Medical, dental, & vision insurance
  • Eligible to participate in the Company's 401(k) program with employer matching
  • Health savings and flexible spending accounts
  • Basic Life and AD&D insurance
  • Company-paid short-term disability
  • Paid FMLA leave for up to a period of 12 weeks
  • Employee Assistance Program
  • Great discounts on Hotels, Restaurants, and much more.
  • Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

** The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.

Salary

USD $60,000.00 - USD $65,000.00 /Yr.