Senior Vice President of Brand Marketing

1 week ago

Washington, United States The Brand Guild Full time

The Brand Guild is seeking a Senior Vice President of Brand Marketing to lead and oversee the Creative and Marketing departments of the agency. The ideal candidate will have a minimum of 15 years of relevant experience, preferably within a mid-sized agency environment.

The Brand Guild's Creative and Marketing team manages strategy, development and implementation of brand initiatives for B2C clients across several industries. The team operates within the functional areas of creative studio, social media content, digital marketing, thought leadership, influencers, sponsorships and partnerships.

Reporting to the Co-CEO, it is essential that this candidate possess a strong passion to grow and innovate both the agency and the brands we represent. High energy and an entrepreneurial spirit are key to driving creative and marketing strategy for the firm's growing portfolio of scaling, purpose-driven brands.

This is a hybrid position based in our Washington, D.C. office.

Job Responsibilities:

  • Serve as a leader across four departments (Creative, Social, Digital and Integrated Marketing) with a laser focus on positive company culture
  • Work with and alongside leadership from the PR and Events teams to seamlessly integrate functions, as well as across the agency to level up our client work
  • Build, maintain and grow strong client relationships
  • Own client challenges and opportunities, always with an eye towards growth
  • Lead the development of highly impactful brand strategies and roadmaps
  • Serve as the client lead when needed, for larger agency relationships
  • Contribute to thought leadership efforts for the agency, including being an external presence to raise the agency's profile
  • Participate actively in new business initiatives including planning and contributing to pitches and presentations
  • Conceptualize, develop and execute exciting results-driven integrated marketing campaigns
  • Possess extensive knowledge of current events, industry news and trends to effectively communicate big ideas and trends to clients
  • Foster professional development, mentor team members, and motivate direct reports
Minimum Qualifications:
  • 15+ years of experience in a marketing or communications role, experience with consumer and lifestyle brands and experience in an agency environment strongly preferred
  • Highly resourceful, proactive and creative problem solver with the ability to work in a multi-faceted, fast-paced environment
  • Strong initiative with ability to self manage and organize daily tasks and long-term planning
  • Outstanding communication skills
  • Practical experience with social media and building brands
  • Practical experience with influencer campaigns and paid media
  • Ability to think strategically and creatively, and to communicate proactively, efficiently and effectively
Why you'll love working with us:
  • Our employee-centric company culture. We're a passionate, hardworking, supportive, and empathetic team who takes every opportunity we can to recognize and reward great work. Our commitment to our employees is reflected in everything we do - from our interest-based #slack channels and team engagement events to our focus on work/life boundaries and building a diverse team and inclusive work environment.
  • Our focus on employee-growth. At The Brand Guild, we believe every member of our team deserves a clear path to growth. That's why we offer an annual professional development stipend, unlimited access to LinkedIn Learning and internal training via our TBG U programs among other professional development opportunities.
  • Our benefits. We offer fully paid medical, dental, and vision insurance, flexible spending accounts (FSA), commuter benefits, disability insurance, lIfe insurance and a 401(k) with company match.
  • Our focus on rest & renewal. We offer a comprehensive PTO package (including days for vacation, sick leave, mental health, religious observance, bereavement, miscarriage, jury duty, and election-related volunteering) as well as generous paid family leave.
  • Our flexible work model. We have returned to our offices in a hybrid model, giving our teams flexibility they need to work most efficiently.
  • Our amazing roster of clients. We partner with purpose-driven clients who have a clear mission, and we share their passion for their brands.


The Brand Guild is an equal opportunity employer. Qualified candidates will be considered for employment without regard to age, race, sexual orientation, gender identity or expression, national origin, physical or mental disability, political affiliation, veteran status, religion, or any other characteristic protected by laws or regulations. Should you require assistance or accommodation due to a disability during the hiring process, please send an email to careers@thebrandguild.com.

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