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Marketing Segment Manager

2 months ago

Appleton, United States Miller's Merry Manor Full time

Job Description

Are you looking for an opportunity to make an impact and work collaboratively within a strong business development team?

Miller Electric is in search of a Segment Manager to join our team of high performing marketing professionals within the Precision Welding Solutions division. You will work closely with engineering, sales, operations, and end users in this customer facing role.

As the Segment Manager, you will dive deep into understanding welding end users needs, market trends, and uncovering business growth opportunities. You’ll be the visionary behind the strategy for a growing welding market segment, shaping its future based on market insights and user needs.

We're looking for an experienced product marketing professional who can excel in supporting technical welding products and fuel our forward-thinking growth strategy.

How you will Make an Impact:

Market Research and Analysis:

  • Utilize primary and secondary research on end-users, industries, and new markets.
  • Perform and direct market research to define segments, assess segment size, identify top accounts, and pinpoint growth potential.
  • Coordinate and direct problem definitions, surveys, interviews, and communication as appropriate. Validate segment strategic fit.

Product Portfolio Management:

  • Create a product portfolio strategy through ongoing segmented P&L analysis that will provide solid OI and market growth opportunities.
  • Use understanding of the competitive landscape and market trends within the channel to implement and adjust as needed an overall vision and segment strategy.
  • Seek out understanding of end-user’s unmet needs, including elements that will inform a go-to-market strategy.

Team Development and Collaboration:

  • Collaborate across divisions and functional areas to effectively position the business for growth with an enterprise-first mindset.
  • Effectively lead and manage the segments budget within agreed-upon parameters.
  • Contribute to building a diverse, high-performing organization.

** What you need to do to be successful:**

  • Market Research - Strong primary and secondary research capabilities and ability to perform and direct qualitative and quantitative research.
  • Data Analysis - Dissect and react to research, current business issues, end-user needs and formulate market segmentation strategies based on findings.
  • Self-Starter – A team player with a positive attitude, highly motivated and solid decision-making, and organizational skills.
  • Communication – Comfortable presenting and collaborating with various levels by building relationships among employees, distributors, and key end-users.

Qualifications:
Qualifications

  • Bachelor’s degree required; Master of Business Administration preferred.
  • 5+ years experience in a product based, customer facing, business to business environment.
  • Up to 50% travel required.

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.