Sr Data Analyst- Retail Sales

Description

Citizens’ Enterprise Data & Analytics (ED&A) organization is seeking a Sr. Data Analyst to support and contribute to a team of data specialists engaged in deepening with Citizens’ Retail customers via application of data/programming/models/analytics to support sales outreach, segmentation strategy, and sales optimization. Initial focus is on driving growth through the Enterprise Smart Leads operation that centralizes sales lead generation with a coordinated approach to customer outreach. The Retail Sales & Strategy Data Analyst will be responsible for generating, distributing, assessing and optimizing data-driven sales leads provided to front-line Retail Bankers and Private Client Relationship Managers to enable proactive customer outreach. Skills required include a range of analytical functions (computer and statistical programming, data management, data exploration/visualization, statistical analysis) and business functions (stakeholder engagement and communication, strategy development, reporting results, process improvement).

The optimal candidate will possess strong programming, analytical, and communication skills, and demonstrate ability to work well in a team environment. As the Sr. Data Analysts, you will work at the direction of Senior/Principal Data Analysts/Scientists to develop expertise on all Customer and Retail sales-related data; develop, execute, and maintain programs to generate customized, data-driven leads; develop/implement/present analyses aimed at optimizing performance; and support reporting and communications with management regarding performance and strategy.

Smart Leads operates as an Agile team within the Enterprise Data and Analytics organization, working closely with other teams involved in various customer communications.

In this role, you will:

• Conduct customer segmentation analyses and scoping to support Retail and Private Client Relationship Manager (PCRM) lead strategy assessment and revision.

• Undertake Retail & PCRM lead program investigation and evaluation on an ongoing basis. Prepare performance updates and special analyses.

• Apply advanced analytics to continually optimize lead distribution across Retail branches and PCRMs.

• Apply advanced analytics to develop and maintain Retail Branch and PCRM capacity models that seek to maximize production via provision of an optimal number and mix of leads across branches and advisors.

• Apply advanced analytics to support optimization of contact reason assignment and lead scoring/prioritization within an overall sales lead strategy framework.

• Execute and generate data driven Retail sales leads to drive customer deepening and portfolio growth.

• Develop and integrate new and revised targeting logic and feature engineering into sales lead generation programs

• Maintain and improve processes/programs for generating and delivering sales leads and other related information flows

• Manage and analyze call disposition data to optimize lead selection and assess performance

• Document and communicate analytic insights for both technical and non-technical audiences, often within an Agile working structure

• Support discussions with business partners about application of data and analytics to Retail strategy and sales use cases

• Implement experimental designs to meet business objectives

• Automate various standard procedures including data flows, monitoring, & quality control

• Continuously innovate through exploration of new techniques, platforms and data sources

Technical Qualifications

• Bachelor’s or Master’s in a quantitative discipline such as Statistics, Computer Science, Data Science/Analytics, Mathematics, Economics, Finance or related fields

• Strong programming skills and ability to utilize a variety of data/analytic software languages/tools (e.g., SAS, SQL, R, Python, etc.)

• Strong written and verbal communication skills required with an ability to successfully communicate analytic results, business insights and resulting business implications to non-technical business partners

• Ability to work in a team environment and collaborate with colleagues who have a background in statistics, database development/maintenance, and information technology

• 2-5 years of experience in Analytics or Computer Science/Programming, particularly with Financial Services application

Equal Employment Opportunity

It is the policy of Citizens Bank to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens, we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

12/18/2024