Integrated Campaign Manager

3 weeks ago

Houston, United States Radio One Full time
Job Position: Integrated Campaign Manager

Department: Digital

Reports to: Director of Digital Campaign Services

FLSA: Exempt

Status: Full-time

Work Location: Houston, TX, Washington, DC Metropolitan Area; Atlanta, GA, Charlotte, NC, Cincinnati, OH, Cleveland, OH, Columbus, OH, Dallas, TX, Indianapolis, IN, Philadelphia, PA, Raleigh, NC or Richmond, VA

This position may work remotely on a partial to full-time basis in accordance with company policy and manager approval.

OVERVIEW:

This positions primary responsibility is to oversee the execution, optimization and reporting of digital advertising campaigns across our local Urban One markets. A Integrated Campaign Manager will have experience executing and optimizing digital marketing flights including display, streaming video, streaming audio, social media, email, SMS and more.

ESSENTIAL RESPONSIBILITIES:
  • Assist in the management of digital sales efforts of Radio One local radio sales staff including:
  • Work with Digital Sales Managers and Digital Media Strategists in multiple markets to set-up local and regional digital advertising campaigns
  • Ability to set campaigns live, oversee progress, optimizing results to ensure delivery
  • Assist the local Digital Sales Manager in providing reporting on campaigns running across R One Digital platforms
  • Work closely with the Creative Services and Development Team to oversee production, digital design, and copywriting for any unique online and/or multi-media promotions
  • Ongoing coordination with Digital Sales Managers on local digital sales marketing strategy
  • Work closely with the ad sales team to maximize all available advertising inventory
  • Coordinate campaign pricing approval with the market Digital Sales Manager of all locally sold online ad deals
  • Integrate materials from research and digital media ad sales/business development departments into concepts and presentations
  • Prepare formal presentations for client meetings
  • Work closely with all Radio One-owned & operated radio station's sales and marketing staff on relevant sales promotion opportunities
  • Follow through and ensure successful trafficking of all promotional advertising elements
  • Thorough understanding of sweepstakes, contests, and promotions, including the management of all promotional elements from start to finish that comprise a successful promotional/contest campaign (e.g. legal rules, prizing, contest fulfillment)
  • Compile materials for post-campaign client recapWorks with SVP of human resources and any other team members when called upon
  • Executes other duties as assigned
KNOWLEDGE/SKILLS/ABILITIES:
  • Candidate must be extremely proficient in Microsoft PowerPoint, Microsoft Excel, and Microsoft Word. Experience using Microsoft Teams is a plus.
  • Should have extensive knowledge of digital media, advertising, and copywriting.
  • Understanding basic graphic design skills and experience with Photoshop will be beneficial.
  • Experience working Facebook Business Manager is a plus.
  • Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50).
  • Demonstrated ability to "evangelize" digital media advertising, marketing, and sales.
  • Strong digital marketing ideation skills.
  • Proven ability to successfully handle digital pre-sales and post-sales processes as noted in the job description.
  • Works with a sense of urgency and ability to multi-task with special attention to detail
  • Must be able to work independently to complete work/projects and also thrive working in a team
  • Must be able to create polished and thoughtful presentations upon request
  • Must be able to draft, proof, and edit documents, spreadsheets, etc. with precision using proper grammar, punctuation and tone
  • Represent the department professionally, maintaining positive engagement with employees at all levels
  • Commitment to client and candidate as evidenced by responsive, well-crafted communications verbal and written and customer service oriented
  • Project management experience, with the ability to respond to changing priorities, and enjoyment of a fast-paced work environment
  • Excellent customer service and the ability to maintain a high level of confidentiality and exercise good judgment
  • Must be willing to travel to the office as scheduled and unscheduled with limited notice
  • Provide proof of the authorized ability to work in the US
  • Submit to a background check


EDUCATION and/or EXPERIENCE

Bachelor's Degree, minimum 2 years' experience in media, marketing, advertising or related experience; or equivalent professional experience.

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