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Email Marketing Manager
2 months ago
Compensation: £40-50k base + £10k bonus // $64k + $13k bonus
About the Role:
We are seeking an experienced Account Manager - B2B Cold Email Marketing Specialist with a deep expertise in B2B cold email marketing to join our dynamic and innovative team. You'll be instrumental in driving growth and success for our SME clients by designing and executing powerful cold email campaigns that deliver results. Your proficiency in platforms like Instantly, coupled with your strategic mindset, will enable you to create high-impact campaigns that generate leads, engage prospects, and convert them into loyal customers. If you are passionate about leveraging email marketing to fuel business growth, we want to hear from you.
Responsibilities:
- Cold Email Campaign Strategy Development: Design and implement targeted B2B cold email strategies tailored to the specific goals and needs of each SME client, ensuring alignment with their overall business objectives.
- Platform Expertise and Setup: Guide clients in selecting and setting up the most effective email marketing platforms, with a particular emphasis on Instantly. Manage integrations to ensure smooth and efficient campaign execution.
- Lead Generation and Management: Develop and manage scalable lead generation campaigns, utilizing your deep understanding of email marketing tools. Continuously monitor, analyze, and optimize campaigns to enhance lead acquisition and conversion rates.
- Copywriting and Content Creation: Craft compelling, high-converting email content that captures attention, drives engagement, and motivates action. Ensure all messaging is consistent with the client's brand and strategic goals.
- Campaign Performance Analysis: Track, analyze, and report on key metrics such as open rates, click-through rates, and conversion rates. Use data-driven insights to refine strategies and improve overall campaign effectiveness.
- A/B Testing and Optimization: Implement and manage A/B testing to fine-tune subject lines, content, and calls to action. Apply insights from testing to continually enhance campaign performance.
- Client Relationship Management: Act as the primary point of contact for clients, maintaining strong relationships, addressing concerns, and ensuring satisfaction with the email marketing services provided.
- Compliance and Deliverability Management: Ensure all email campaigns adhere to relevant regulations, including CAN-SPAM and GDPR. Monitor deliverability rates and implement best practices to maximize inbox placement.
- Training and Support: Provide clients and their teams with training on best practices in email marketing, platform use, and campaign management to empower them to achieve their marketing goals.
- Project Management: Oversee the end-to-end process of email marketing campaigns, from strategy development to execution and analysis, ensuring timely delivery and successful outcomes.
- Proven Experience in B2B Cold Email Marketing: Extensive experience in creating and managing cold email campaigns that generate high-quality leads and drive business growth.
- Technical Proficiency with Email Marketing Tools: Expert-level knowledge of Instantly and other email marketing platforms like Apollo and Mailchimp. Ability to adapt quickly to new tools and technologies.
- Strong Organizational and Time Management Skills: Capable of managing multiple client accounts and projects simultaneously, prioritizing effectively in a fast-paced environment.
- Exceptional English Writing Skills: Mastery of written English with the ability to create persuasive, clear, and engaging email copy tailored to different audiences.
- Analytical and Data-Driven Approach: Ability to track, analyze, and interpret campaign data, using insights to optimize performance and achieve desired results.
- Knowledge of Compliance and Best Practices: In-depth understanding of email marketing regulations and best practices, with a proven ability to maintain high deliverability and compliance standards.
- Client-Centric Mindset: Strong interpersonal skills with a focus on understanding client needs and delivering exceptional service to build long-lasting relationships.
- Creative Problem-Solving Abilities: Innovative thinker with the ability to develop creative solutions to challenges and adapt strategies as needed.
- Training and Mentorship Skills: Experience in providing training and support to clients and their teams, with a passion for empowering others to succeed.
- Self-Motivated and Results-Driven: A high achiever with a strong work ethic, committed to delivering outstanding results and going the extra mile to ensure client success.
- Adaptability and Continuous Learning: Open to learning and adapting to new trends and advancements in email marketing, with a proactive approach to personal and professional growth.
About Optima Search | Europe & America:
Optima Search the International Executive Search. We support world-class brands and early-stage IPOs across America and Europe. Optima emerged on the back of working in both; the recruitment industry and leading internal in-house HR teams. The unique combination offers a competitive advantage in servicing our clients. www.OptimaEurope.com | www.OptimaAmerica.com
