Manager, Integrated Planning

4 weeks ago

Chicago, United States Dept Full time
WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

This is a hybrid (2 days onsite) role based in Chicago, IL. You will need to be able to commute into our Chicago office located at One South Wacker, 1 S Wacker Dr 2250, Chicago, IL 60606

ABOUT YOU:

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients.

As such, we are looking for a Manager, Integrated Media Strategy & Planning who shares this approach and wants to join a talented team of growth marketers. This role is equal parts research and insight development as well as a strategic client partner. This person will join us as a key member of our strategy team; working alongside the directors to provide robust data based strategies to our clients while also helping to guide larger cross functional teams on their ongoing optimizations.

In this role, you will serve as a trusted advisor for internal cross-functional team members and external partners and become a steward of integrated planning and strategy core practices and solutions.

You'll be responsible for:

Planning
  • Pulling together research insights from Competitive data (Pathmatics, Vivvix, Similarweb), Audience Research (GWI), Landscape insights (eMarketer, business journals), Client Data (GA, CM, META etc) and 1P data
  • Developing and contributing to full funnel media and data driven strategies based on research insights.
  • Support the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
  • Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Data Sciences when creating and executing holistic media campaigns
  • Work along a range of cross-discipline teams both within the agency and client's team alike, building a collaborative and trusting relationship along the way
  • Participate in new business development and other growth opportunities
Collaboration

Is a trusted advisor for internal functional team members and external partners and becoming an expert within integrated planning
  • Ability to boost morale and develop team culture - being a positive example and growing careers of junior team members alike
  • Provides new or different thinking and shares ideas openly
  • Strong communication and presentation skills and is able to contribute to a client presentation confidently on their own
  • Strong analytical mind and strategic thinker / problem solver and is solution-oriented
You'll need to have:
  • 4+ years of hands-on in cross-channel media planning & optimization inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory
  • 4+ years of experience in connections and/or communications planning with a paid-owned-earned-shared perspective, while at an agency or client
  • 4+ Experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
  • 1 year minimum of client facing experience and management experience
  • Understanding of brand and performance media and the synergy across the two
  • Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
  • Curious and creative, while rigorous and analytical.
  • Strong collaboration, client relationship, and leadership skills
  • Experience navigating cross-functional teams and dynamics
WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone's lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It's totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

#LI-Hybrid

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