Public Relations Manager, Consumer Lifestyle Team

3 weeks ago

New York, United States The Brand Guild Full time

At The Brand Guild, we craft and tell the stories of some of the most exciting consumer brands in the country, and we are looking for a Public Relations Manager to join our growing team. We're an entrepreneurial group who thrives on learning, collaborating, and topping yesterday. If you share that spirit, we want to hear from you.

Note: this position is based in our NYC office on a hybrid schedule (2 days/week in-office).

You Are:

  • A PR professional with 4+ years of experience working with consumer brands
  • A self-starter who loves the thrill of landing a great pitch, who can craft and execute the big stories from start to finish
  • A strong writer and communicator who has experience managing client accounts
  • A problem solver and strategic thinker who is excited to craft and tell the stories of our incredible clients
  • Someone with a proven track record of effectively managing and nurturing client relationships, ensuring satisfaction and retention through regular communication, problem resolution, and strategic account management.
  • A curious person who loves to stay on top of the latest brands, trends, and industry news
  • Someone who thrives in and wants to contribute to an energetic environment and cohesive culture
You Will:
  • Serve as the day-to-day contact and thought partner for a portfolio of clients in the consumer lifestyle space
  • Develop a deep understanding of each client's business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
  • Develop and drive communications strategies for a range of clients
  • Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training when required
  • Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
  • Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
  • Mentor and develop junior staff members and interns
  • Develop and maintain strong relationships with regional and national press
  • Perform in-depth research to support communications and messaging
  • Analyze, measure and report on communications and media projects
Qualifications:
  • 4 years of public relations experience working with consumer/lifestyle brands within an agency setting
  • AbIlity to independently manage multiple projects and clients
  • Ability to find and develop stories, and drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
  • Ability to provide essential support for press initiatives including research, writing and strategic thinking
  • Understanding of media needs and media relationships
  • Ability to work with all levels on the team, from interns to senior staff
Why you'll love working with us:
  • Our employee-centric company culture. We're a passionate, hardworking, supportive, and empathetic team who takes every opportunity we can to recognize and reward great work. Our commitment to our employees is reflected in everything we do - from our interest-based #slack channels and team engagement events to our focus on work/life boundaries and creating an inclusive work environment.
  • Our focus on employee-growth. At The Brand Guild, we believe every member of our team deserves a clear path to growth. That's why we offer an annual professional development stipend, unlimited access to LinkedIn Learning and internal training via our TBG U programs among other professional development opportunities.
  • Our benefits. We offer fully paid medical, dental, and vision insurance, flexible spending accounts (FSA), commuter benefits, disability insurance, lIfe insurance, commuter benefits and a 401(k) with company match.
  • Our focus on rest & renewal. We offer a comprehensive PTO package (including days for vacation, sick leave, mental health, religious observance, bereavement, miscarriage, jury duty, and election-related volunteering) as well as generous paid family leave.
  • Our flexible work model. We have returned to our offices in a hybrid model, giving our teams flexibility they need to work most efficiently.
  • Our amazing roster of clients. We partner with clients who have a clear mission, and we share their passion for their brands.


The Brand Guild is an equal opportunity employer. Qualified candidates will be considered for employment without regard to age, race, sexual orientation, gender identity or expression, national origin, physical or mental disability, political affiliation, veteran status, religion, or any other characteristic protected by laws or regulations. Should you require assistance or accommodation due to a disability during the hiring process, please send an email to careers@thebrandguild.com.

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