Shopper Marketing Specialist

1 week ago

Bronx, New York, United States FreshDirect Full time


Title: Shopper Marketing Specialist

Position Summary :

The Shopper Marketing Specialist will be part of a team building a new revenue stream at FreshDirect, with aggressive growth targets. This person will support Retail Media & Monetization initiatives, while also working with our Brand Partners and Category Managers to execute engaging Shopper Marketing initiatives through the FreshDirect site. They will help support a transformation of our Shopper Marketing activity and strategy and will perform analyses to drive tactical success across the Shopper Marketing toolset. They will also work to overhaul our existing processes for efficiency and more effective collaboration among cross-functional partners.

Essential Functions :
  • Provide support for Retail Media and Shopper Marketing activities from ideation to execution
  • Support process improvement for Shopper Marketing programming and integration
  • Measure and track performance of Shopper Marketing programming
  • Partner with FreshDirect Category Managers and Brand Partners to plan and execute Shopper Marketing strategies on site, driving sales and customer growth
  • Supports the design and implementation of the site monetization commercialization model
  • Develops media kits, playbooks, and other sales collateral in partnership with Monetization leadership and Merchandising team
Minimum Qualifications :
  • 1-2 years of retail or brand marketing experience, preferably in the eCommerce and/or Grocery sector
  • Must be a strong collaborator with an ability to manage to completion projects with many stakeholders
  • A strategic, analytical, and operational-minded thinker
  • Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides
  • Excellent written, verbal, and interpersonal communication skills
  • Excellent organizational and time management skills and the ability to work in groups and independently
  • BA/BS required, as well as demonstrated capability to perform job responsibilities through previous experience and education
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older
  • Must embody and demonstrate company values and culture
Knowledge, Skills, and Abilities :
  • Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment
  • Ability to think outside the box and a propensity for taking a test-and-learn approach to new ideas
  • Ability to lead through influence, building consensus amongst diverse groups, and a talent for prioritizing quickly in ambiguity
  • Ability to develop strong relationships across all levels of the organization
  • Adept at working in a fast-paced and ever-changing work environment, with an appetite for continuous learning
  • Problem solver with excellent communication and organizational skills
Salary: $68,500- 70,820

Who is FreshDirect: In 2023, FreshDirect officially become a part of the Getir family This strategic partnership combines FreshDirect's diverse product portfolio and expansive customer base with Getir's renowned expertise in ultrafast grocery delivery and cutting-edge technology.
Getir, well-known for its lightning-fast grocery delivery services, is set to enhance FreshDirect's infrastructure with its technological prowess. By leveraging Getir's rapid delivery approach, FreshDirect aims to redefine the future of grocery delivery in the United States.
Why choose FreshDirect? We're a company that thrives on teamwork. Our evolution is driven by our passionate employees and investment in perfecting the technology that lets us deliver the highest-quality food. Our state-of-the-art facility creates an environment for innovation. We support our employees with on-the-job training for plant employees and drivers, team-building activities, workplace recognition opportunities, and by encouraging direct relationships with our suppliers in the field.
Great people deserve great perks. We offer comprehensive benefits, plus many workplace extras, including:
  • 10 PTO days
  • Company paid holidays
  • 401k (5% match after 60 days)
  • 20% off at freshdirect.com and significant markdowns at our employee market
  • 24-hour access to the FreshDirect shuttle between our Bronx headquarters and the subway
  • Regular events and barbecues for employees
Click to explore careers and life @ FreshDirect
Learn more @FreshDirect on Twitter, Instagram, Facebook, YouTube
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.
As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, FreshDirect does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, FreshDirect will not discriminate against any applicant or employee because they are disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by FreshDirect for the job.

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