Marketing Manager

4 weeks ago

Walnut Creek, United States Pentasia Full time

About the Opportunity:

A marketing agency that works with clients in the iGaming industry (online casino, sports betting, and lottery) is looking to add a Digital Marketing Manager to their growing team here in the United States. The role is going to focus on acquiring new users for your client's mobile platforms. Experience with mobile app marketing and having strong analytical skills would make you the right fit for this role.

Responsibilities:

  • Launch user acquisition campaigns in a systematic manner to target the right audience with the right messaging
  • Manage user acquisition campaigns, including Facebook, Google, Ad networks, and Apple Search
  • Define media buying strategies and drive campaigns to meet the goals
  • Data analyses and ad-hoc reporting that drives user acquisition, retention, and monetization for a suite of mobile app products
  • Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals
  • Reporting: be on top of your campaign data daily and make sure to provide reporting What you will need

Qualifications:

  • A desire to be a continuous learner and getting things done in the mobile advertising space and the mobile app market
  • Creative problem-solving and analytical skillset
  • Hands-on experience with Facebook Ads and/or Google Ads is a plus
  • Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferred
  • Direct previous experience in mobile user acquisition is a plus, but not a requirement
  • Interest in casinos/sports betting

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