Ecommerce Marketing Manager

3 weeks ago

Philadelphia, United States HHM Hotels Full time

Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day-to-day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. Responsibilities: Your Focus • Manage and drive overall digital marketing strategies including search engine optimization (SEO), email marketing, search engine marketing (SEM), and social media (social presence, reputation, social organic content, and paid advertising). • Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department. • Digital assets (photography, 3D tours, and video) and content management. • Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement. • Direct, support, deploy and measure monthly email marketing deployments. • Facilitate and align all hotel branding with current branding guidelines and initiatives. • Lead and assist in the project life cycle through requirements gathering, design, development, testing, and launch. • Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media. • Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members. • Provide eCommerce and digital marketing communication, education, and training. • Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders. • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability. • Constantly update job knowledge by participating in educational opportunities (conferences, workshops, and industry events), reading professional publications, and maintaining a network of industry players. Qualifications: Your Skills & Background • 2 years of Internet Marketing or eCommerce experience in the hospitality/travel industry or related field. • Associate or Bachelor’s Degree in Marketing, Hospitality, or Hospitality Marketing a plus. • Experience with Marriott, Hilton, and/or IHG marketing programs and systems is a plus. • Strong project management skills are required. • Strong understanding of traditional and online marketing tactics and strategies.

• Your Focus • Manage and drive overall digital marketing strategies including search engine optimization (SEO), email marketing, search engine marketing (SEM), and social media (social presence, reputation, social organic content, and paid advertising). • Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department. • Digital assets (photography, 3D tours, and video) and content management. • Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement. • Direct, support, deploy and measure monthly email marketing deployments. • Facilitate and align all hotel branding with current branding guidelines and initiatives. • Lead and assist in the project life cycle through requirements gathering, design, development, testing, and launch. • Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media. • Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members. • Provide eCommerce and digital marketing communication, education, and training. • Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders. • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability. • Constantly update job knowledge by participating in educational opportunities (conferences, workshops, and industry events), reading professional publications, and maintaining a network of industry players.

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