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Digital Marketing Specialist

3 months ago

Arnold, United States Sinclair and Rush Inc. Full time

The Position: Digital Marketing Specialist

We Are: Sinclair & Rush is a rapidly growing, world leading multi-processor of plastic components. Our mission at Sinclair & Rush is to provide innovative solutions for our customers that add value to their products. We offer a safe and environmentally friendly workplace for our employees and are known for the great care we take with clients and employees alike.

Job Summary: We are seeking a highly motivated and experienced Digital Marketing Specialist to join our growing company. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company's products and services. This role requires a deep understanding of digital marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution.

You'll Love:

  • Instant Vacation Days
  • Career Guidance
  • Learning and Development
  • Employee Appreciation Events
  • Profit Sharing Bonus Opportunity
  • Tuition Reimbursement
  • Comprehensive and affordable benefits including medical, dental, vision, health reimbursement arrangement, flexible spending account, paid life insurance + AD&D, long-term disability.
  • Rewarding 401k Program
  • Paid Holidays
  • Community Involvement

Essential Job Responsibilities:

  • SEM Optimization: Optimize content and web pages for search engines to improve visibility and organic search rankings. Determine when to use PPC and when to use SEO
  • Develop and Implement Marketing Strategies: Create and execute digital marketing strategies that align with business goals and objectives
  • Manage Campaigns: Plan and execute all digital marketing campaigns, including SEO/SEM and social media
  • Content Creation: Develop engaging content for websites, blogs, social media, and email marketing campaigns
  • Analytics and Reporting: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Social Media Management: Manage and maintain the company's social media presence across all digital channels. Develop, curate, and schedule engaging content
  • Paid Advertising: Manage and optimize online paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI. Annual PPC spends approximately $120K
  • Market Research: Conduct market research to identify trends and insights and optimize spend and performance based on the insights
  • Collaboration: Work with creative agency to build or improve landing pages and optimize user experience
  • Stay Updated: Keep up to date with the latest trends and best practices in online marketing and measurement

Qualifications:

  • Bachelor's degree in marketing, Communications, Psychology, Business, or a related field
  • 2-5 years (preferred, but not required) of experience in digital marketing or a related field (a portfolio of work accomplished will be requested regardless of level of professional experience)
  • Experience in B2B marketing (preferred)
  • Strong grasp of current marketing tools and strategies
  • Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools such as MOZ and SEM Rush, social media management tools)
  • Strong understanding of SEO, SEM, PPC, and website analytics
  • Excellent communication and creative thinking skills
  • Experience with A/B and multivariate experiments
  • Knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Ability to self-motivate and work independently
  • HTML/CSS knowledge, development of E-commerce sites, and understanding of UX/UI principles preferred
  • Google Ads, Google Analytics, and HubSpot certifications are a plus