Public Relations Account Executive

2 weeks ago

Dallas, United States Highwire Public Relations Full time
About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone-regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities-can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Inclusion Always

Growth Mindset

Team Empowerment

Fierce Distinction

We're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.

Our ideal Account Executive has 2-3 years of PR experience - maybe at an agency, maybe working for a hot startup, at the stage where you're ready to elevate your career. You have solid relationships with key players, you've got your finger on the pulse of social media, and of course, you're an exceptional writer. You are on the cusp of discovering the role that allows you to join a forward-thinking agency where you can develop new leadership skills under the nurturing guidance of seasoned pros that have a work hard/play hard mentality. If this sounds like just the team you have been waiting for, you should definitely check out Highwire.

Essential Functions
    • Media/Influencer Relations
    • Strong knowledge of all media and influencers relevant to clients' business
    • Proactive media engagement and storyline development
    • Strong relationship with regular media and influencer targets
    • Secure coverage for each account according to team goals
    • Client Service/Management
    • Facilitate media briefings across client accounts and provide feedback to clients
    • Own portions of client PR calls
    • Provide counsel on media opportunities and coverage
    • Present quarterly/yearly account progress (as needed)
    • Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
    • Become a go to resource for client contact
    • Writing Proficiencies
    • Ability to generate press releases and other content that meets client satisfaction with minimal edits
    • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
    • Professional, articulate and timely client communication
    • Development of consistent, creative, successful pitches
    • Agency Operations
    • Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check ins.
    • Participation in new business process including proactively identifying new targets, research and presenting at pitch.
    • Identify, attend and encourage others to attend networking events.
    • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.
    • Support teams and manage up and down.
    • Responsible use of flexible work policies.
    • Uses Highwire social channels; writes for Highwire blog.
    • Mentor junior staff to elevate development.
    • Self Development
    • Proactively set up quarterly goals with principal; track against goals and demonstrate growth
    • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.
    • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion.
    • Identify areas for self-improvement and bring suggestions and solutions to management.
    • Consistently hit deadlines or give enough notice if you won't.
    • Attends regular networking events.
Highwire Perks
    • Competitive salary
    • Merit-based bonuses and promotions
    • Hybrid work model to suit your schedule and lifestyle
    • Excellent vacation policy including extended break for summer and winter holiday
    • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
    • 401K Match
    • Medical and dental benefits/ FSA
    • Paid Parental Leave
    • Commuter Benefit
    • Home office equipment stipend
    • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
    • Technology reimbursement
    • Wellness benefit
    • Donation Match
    • Full-time writing Coach
    • Mentorship
    • Monthly recognition programs
    • Employee referral bonus
    • New business referral bonus
    • Quarterly Highwire fun events - Thanksgiving is our favorite holiday
    • Dog friendly work environment
    • Extremely supportive, nurturing environment with many opportunities for learning and growth


The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together

Job Alert

If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.

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