Digital Marketing Analyst

2 weeks ago

Northbrook, United States Crate and Barrel Full time

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.

We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join our team as a Digital Marketing Analyst.

The Digital Marketing Analyst will be responsible for supporting the project management and comprehensive digital measurement across diverse CBH brands (Crate, CB2, Crate & Kids and Hudson Grace) and channels to optimize the performance of digital investment. They will also support data-driven decision-making for optimizing traffic, sales, lead generation and customer development throughout digital touchpoints, with an emphasis on Paid Search.

This is a hybrid position based out of our Northbrook, IL offices and typically works in the office on 3 days each week. And open to fully remote for the right candidate due to the travel expectations

A day in the life as a Digital Marketing Analyst…

  • Support the implementation of channel-level strategy across all brands
  • Help manage program budgets along with reporting and analysis
  • Assist in the management of the paid search program across all major search engines (Google, Bing), taking customers’ multichannel experience into consideration
  • Support managing the bidding approach including strategy, testing and technology
  • Improve paid search program by using state-of-the-art tools and automation whenever possible
  • Serve as a specialist on digital marketing within the company and create awareness for its opportunities and challenges
  • Work cross-functionally across paid search, paid social, display and online video to manage strategy across audience, geo, promotions, etc.
  • Conduct deep-dive analyses and develop advanced omni-channel reporting
  • Support the Performance Marketing Analytics Director on data analysis, reporting, and Media Mix Modeling projects to inform budgeting across digital channels
  • Constantly think about ways to improve the digital marketing program using state-of-the-art tools and automation whenever possible
  • Participate in projects that increase the departments technical capabilities, improve data structures and data integrity and promote new strategic efforts
  • Sustain effective relationships with key business partners (internal business units, external parties, outside vendors)
    gram budgets along with reporting and analysis

What you’ll bring to the table…

  • Ability to serve as Paid Search expert, including Google, Yahoo, Microsoft and Product Listing Ads across platforms
  • Strong analytical skills with a proven record of finding insights by analyzing data within Retail industry
  • Strong project management skills couple with strong attention to detail and ability to manage multiple projects at once
  • Experience understanding customer needs and trends for our core consumer
  • Experience in partnering and managing key vendor/agency relationships

We’d love to hear from you if you have…

  • Bachelor’s degree in Marketing or equivalent work experience
  • 3 years experience in Digital Marketing, Paid Search, eCommerce or Analytics
  • Proficiency in Google Merchant Center
  • Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes preferred
  • Advanced proficiency in Excel and Google Sheets

#li-hybrid

#li-remote

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