Associate Director, Marketing Analytics

3 weeks ago

Northbrook, Illinois, United States Crate & Barrel Full time

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people's homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.

We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as an Associate Director, Marketing Analytics.

The Associate Director, Marketing Analytics will lead strategic comprehensive digital measurement and marketing analytics across the Crate & Barrel and Crate & Kids brands and marketing channels. They will be responsible for leading digital measurement, analysis and actionable insights that enable marketing partners to make data led decisions that will optimize digital and owned channel marketing performance to drive revenue across the organization's various sales channels.

This is a hybrid position based out of our Northbrook, IL offices and typically works in the office on 3 days each week. And open to fully remote for the right candidate due to the travel expectations

A day in the life as an Associate Director, Marketing Analytics...

Work cross functionally across paid search, paid social, programmatic, display and online video, conducting deep-dive analyses and assessing performance for these programs, taking customers' multichannel experience into considerationLead Media Mix Modeling (MMM) agency partner and spearhead ongoing refinement as well as establish best practices in data taxonomy to capture pertinent data and drive proactive optimization strategies for enhanced performance resultsCombine digital analytics with broader marketing analytics across owned & earned channel performance for comprehensive and action oriented marketing business insightsImplement and improve reporting and analysis processes such as dashboarding using state-of-the-art tools and automation whenever possibleDevelop and maintain analyses and models that enable the brands to market or operate more efficientlyPartner with Customer Data Management team to effectively land all current and any new digital data points in Customer Data Warehouse to enable efficient and effective analysisPartner with Customer Analytics team to improve overall digital analytics IQ of the the broader organizationPartner with eCommerce Analytics team on tracking, measurement and insights for Marketing channelsLead projects that increase the brand's technical capabilities, improve data structures and data integrity and promote new strategic effortsPartner with Personalization team to identify potential trigger points in the digital data for additional customer personalization

What you'll bring to the table...

Exceptional analytical skills with a proven track record of extracting actionable insights from complex data sets Exceptional leadership skills to build bridges and lead cross-functional teams to deliver insightsDigital measurement expert across Paid Search, Social, Display and other digital channelsProactive self-starter who finds opportunities and is excited to advance marketing measurement for the organizationExcellent communication skills and able to storytell dataExtensive expertise in developing automated tools and reporting mechanisms and streamlining processes to enhance efficiency and provide real time data and insights Demonstrated ability to learn new platforms and technology quickly

We'd love to hear from you if you have...

8 years experience in data analysis, data analytics or related field with a proven track record of providing actionable data insights to inform data-informed decision making Bachelor degree in Marketing, Advertising, Economics, Finance/Analytics focus or equivalent work experienceOmnichannel retail experience preferred Advanced proficiency in Excel Proficiency in Web Analytics tools (Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes preferredFamiliarity with programming languages such as Javascript, Python etc. a strong plus

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