Social Media and Marketing Coordinator

3 months ago

San Francisco, United States Jewish Family and Children's Services Full time
AGENCY OVERVIEW:

Jewish Family and Children's Services (JFCS) has served the San Francisco Bay Area for 175 years. We offer world-class services to support individuals and families across all stages of life, including adoption, mental health, senior care, disability services, financial assistance, Holocaust education, and youth development. Our mission and work are rooted in Jewish values, and we serve people of all faiths and backgrounds.

Bayit Ba'Valley is JFCS' Hebrew-language program for the Bay Area Israeli community. We offer therapy, counseling, support groups, events, programming, and volunteer opportunities to individuals and families living in the U.S. from Israel.

POSITION SUMMARY:

Under the supervision of the of the Associate Director of Marketing and the Director of Israeli Department, the Social Media Coordinator in coordination with the JFCS Marketing and Communications Department, will be responsible for executing effective marketing strategies to promote the Israeli Departments programs, events, and initiatives across various digital platforms. The role will manage the department's social media presence, engage with audiences, increase brand awareness, and ensure alignment with JFCS' values and goals.

The Social Media and Marketing Coordinator understands the mission and objectives of Jewish Family and Children's Services, works within the limitations of the Agency's resources, and performs all duties in compliance with agency standards.

COMPENSATION AND BENEFITS:
  • Salary Range: $55-$60 per hour
  • Employment Type: non-exempt, part-time with no benefits
  • Be part of a financially stable nonprofit with a long and rich history
  • Make positive differences in the lives of thousands of individuals and families we serve each year
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
  • Create, manage and grow the department's presence across social media platforms (Facebook, Instagram, X, LinkedIn, etc.)
  • Develop engaging context (text, image, video) in accordance with agency standards
  • Create a library of Israeli Department case studies and testimonials from clients, volunteers, and supporters
  • Translate JFCS; brand voice for a Hebrew speaking audience and ensure its consistent use across all materials and channels
  • Track, analyze and report on social media key performance indicators(KPIs) using analytics tools to measure the impact and effectiveness of campaigns and adjust strategies accordingly
  • Keep up to date on social media trends, best practices and channel updates, and provide recommendations and updates to drive further exposure and engagement of a wider audience
  • Partner with the JFCS Marketing and Communications Department in developing digital marketing strategies to support our program and fundraising goals. Generate ideas to increase donor, supporter, and community engagement within the Israeli community
  • Collaborate with internal teams to produce marketing materials including email newsletters, brochures, and advertisements
  • On a daily basis, monitor social media channels and interact with our audiences, respond to inquiries and comments, and run ads/boosts to increase our reach
  • Research and define target audiences (by demographics and geography) to refine content that resonates with the Israel Department audience
  • Increase follower engagement and grow the online community by implementing innovative digital strategies
  • Perform other duties and special assignments as may be assigned by the Director of the Israeli Department, and the Executive Leadership
JOB QUALIFICATIONS:
  • Bachelor's degree in marketing and communications or a related field OR a minimum of 7 years of directly related professional experience in lieu of a degree
  • Previous experience managing social media accounts and executing digital campaigns
  • Deep knowledge of Israeli culture, history, tradition, community and events is required
  • Verbal and written Hebrew language proficiency is required
  • Primarily remote work but will be required to come to the regional office or events occasionally

To be considered for this position, you must meet the requirements and competencies listed above. Application materials will be reviewed as they are received and well-qualified candidates will be contacted for an interview.

All qualified applicants are encouraged to apply, including minorities, women, veterans, and disabled individuals. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status. JFCS is an Equal Opportunity Employer.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees so classified.

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