Influencer Marketing Specialist

At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. Job Description: Job Title: Influencer Marketing Specialist Department: Marketing FLSA: Exempt General Function: Seeking a dynamic influencer marketing professional that is detail-oriented to execute and report on influencer marketing campaigns. Ideal candidates are detail-driven, possess the ability to quickly pivot, and react professionally while representing the Hy-Vee brand. Reporting Relations: Accountable and Reports to: Influencer Marketing Manager Positions that Report to you: None Primary Duties and Responsibilities: Manages relationships with influencers. Maintains brand standards by reviewing and routing content for approvals. Assists with influencer strategy, aligning campaign content with corporate initiatives. Provides detailed reports with key insights and recommendations. Collaborates with the social team on influencer posts to appear on Hy-Vee’s feed. Communicates with the paid digital team to boost content. Assists with writing influencer briefs and routing for approval. Follow and share industry, competitor, and market trends. Works with the RedMedia team to collaborate with vendor requests. Collaborates with the brand management team to secure campaign details. Assists the sports marketing team with athlete partnership recommendations. Provides recommendations to local teams. Assists with recommendations for Seasons influencer marketing initiatives. Ensures invoices are received and routed in a timely manner. Explores opportunities with affiliate marketing. Secondary Duties and Responsibilities: Helps support creator program and day-to-day activities. Prepare various reports as assigned. Performs other job-related duties and special projects as required. Education and Experience: Bachelor’s degree in Marketing, Social Media, Journalism, Public Relations, Communications, or related field. 3-5 years previous related work experience with influencer marketing preferred. Understanding of social media platforms and Paid Advertising Platforms is plus. Physical Requirements: Visual requirements include ability to see detail at near range with or without correction. Must be physically able to exert up to 50 pounds of force occasionally; exert up to 10 pounds of force to move objects as well as perform sedentary work. Must be able to perform the following physical activities: kneeling, crouching, reaching, handling, fingering, grasping, feeling, talking, hearing, and repetitive motions. Knowledge, Skills, Abilities and Worker Characteristics: Commitment to the Hy-Vee Mission and a willingness to promote the values of the company. Excellent verbal and written communication skills Excellent interpersonal skills: ability to relate to and interact with other people in a friendly, professional manner. Excellent critical thinking and problem-solving skills Ability to interact with advanced computer systems, including schedule management and presentation production applications, as well as job-specific programs. Working Conditions: The duties for this position are conducted in a general office environment. There is frequent pressure to meet deadlines and handle multiple priorities. Equipment Used to Perform Job: Mobile phone/tablet, PC/Apple with Microsoft Office programs, Adobe Creative Cloud, Google Analytics, Sprinklr and other related software, calculator, telephone, copier, printer Financial Responsibility: None. Contacts: Has frequent contact with influencers, suppliers/vendors, media contacts, athletes, event staff/volunteers, store personnel and marketing coordinators. Confidentiality: Has access to confidential information including knowledge of advertising rates, pricing information, and store sales. Are you ready to smile, apply today.