Senior Campaign Architect

3 weeks ago

Edison, United States The Dignify Solutions LLC Full time
  • Understand related legacy systems and how solution would integrate to support the information architecture and business process scoped to achieve the desired business outcomes.
  • Must have technical hands on experience on the Adobe Campaign and scripting languages to ensure new initiatives can be developed and deployed through Adobe Campaign
  • Must have experience on the different key modules of Adobe Campaign including Interaction server, message center, web portal, API and integrations
  • Provide recommendations to developers on best practices and ensures development approach oversight. Be well versed in project management methodologies and a deep understanding of software implementation and onboarding.
  • Have the ability to transform business requirements into technical specifications. Design/architect custom campaign data model based on requirements. Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.
  • Be able to identify approach and key deliverables across performance marketing & analysis offering to meet marketing and business challenges. Be capable of designing solution on injecting customer profile data (flat files) from 3rd party system into Adobe Campaign data model.
  • Act as a problem solver to performance marketing challenges across channels. Ability to design advanced automated campaigns for channels inclusive of email, text messaging leveraging data insight captured via AMC integrations. Understand all the modules offered with in Adobe Campaign including offer and catalog management.
  • Be able to provide recommendations on performance consideration for running large, bulk campaigns. Be familiar with the other marketing automation platform with experience migrating to Adobe Campaign suite.
  • As a Campaign Architect you will be expected to work with internal stakeholders to understand business objectives, define data strategy needs, develop project scope for performance marketing and analytics programs, and determine measurement strategies and reporting/communication protocols. You will develop and implement standard digital analytics tools, including Adobe Analytics and Campaign.

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