Digital Marketing Campaign Specialist

2 weeks ago

Alpharetta, United States Naylor Association Solutions Full time
Overview

Naylor Association Solutions is the leading provider of member engagement and non-dues revenue solutions for more than 1,700 associations. Naylor helps trade and professional associations drive revenue and engage members through a variety of integrated solutions including print and digital media, event management, SaaS solutions, and association management services.

We are currently seeking a sharp, junior-level candidate to join our Corporate Marketing team as a Digital Marketing Campaign Specialist. As our Digital Marketing Campaign Specialist, you will be responsible for ensuring that our business development teams have a constant supply of qualified and relevant leads. You will be responsible for planning, developing and executing end-to-end marketing programs designed to meet our sales targets. This position will translate the value propositions from the our marketing content efforts into public-facing campaigns including email nurturing, paid online search, in-house webinars, coordinating offsite event campaigns and the development and support of sales enablement tools.

Summary:

You will have direct ownership of Campaigns and Programs delivering nurtured and qualified leads to the sales and account management teams within the organization and will be expected to collaborate with our sales team leadership, content team and online team to ensure your success. To be successful in this role, you must be able to develop the strategy that will determine the success of these programs using your in-depth knowledge of our solutions and be able to present their value to association prospects. Your success will be measured by the quantity and quality of leads delivered by these programs and their progress towards conversion into new/additive revenue for our company.

As a Digital Marketing Campaign Specialist, you will be responsible for developing marketing campaign strategies, advising on tactics and overseeing the day-to-day plans for marketing initiatives. You will oversee cross-functional execution of multi-channel campaigns that will generate and nurture our inbound leads for our organization. In this role, it is important for you to work in conjunction with other marketing team members to achieve your lead generation goals through third-party advertising, content marketing, event marketing, webinars and additional digital marketing channels to help drive the sales pipeline.  It will be critically important that you understand how to market to the association community with the right message, at the right time through the right channel, and with strategic frequency.

The preferred candidate for this position will be local to our Alpharetta, GA, Gainesville, FL, or McLean, VA office, working a hybrid schedule (both in-office and work from home). 

Responsibilities
    • Develop compelling, end-to-end marketing campaigns, aligned with sales, that drive interest in Naylor's solutions; campaigns may include components across a variety of channels including digital, in-person events or partnerships.
    • Identify the messaging and activities that resonate most with each targeted persona throughout the different stages of the buying cycle within the association community and utilize this knowledge to build upon the success and expand campaigns accordingly.
    • Build campaigns that create demand for new business and engage renewed interest from existing clients.
    • Translate corporate messaging and value propositions into campaigns targeting the unique needs of the association community.
    • Partner with the sales organization throughout the process, positioning yourself as an extension of their team and interact with the in a customer-centric fashion.
    • Engage hands-on with our marketing automation platform, our customer relationship management platform, and other marketing platforms as required, in support of executing campaigns; work jointly with sales and marketing operations to launch all campaigns.
    • Be responsible for the MQL/lead numbers delivered to the business, as well as the conversion rates through all channels, the scorecard and work cross-functionally with team members to deliver the results and report to key stakeholders.
    • Build relationships with regional industry influencers and media contacts with an eye to adding momentum and bringing efficiency to campaigns.
    • Analyze the success of past campaigns and use data to make strategic recommendations for future strategy for content and campaign plans, with a focus on the impact it makes on target segments.
    • Help fine-tune solution specific lead scoring models and essential account and contact information to help build out buying personas and aid in lead qualification.
Qualifications
    • 2-4 years prior marketing experience; association industry and product marketing experience is a plus.
    • Excellent written and oral communication skills, with a focus on developing in-market messages and final copy for emails, ad campaigns, etc.
    • Experience working with the full spectrum of marketing activities (event management, digital marketing, email marketing, webinars, 3rd party activities, advertising and sales enablement).
    • Ability to target audiences in a creative manner that produces the highest possible results for the dollars invested.
    • Measurement-focused and results-driven across the full spectrum of campaign and program activities.
    • Must be an energetic, self-starter who works well independently and in a team setting; experience working directly with sales team is an asset.
    • Positive energy and a sense of urgency.
    • Strong organizational skills and ability to keep many "balls in the air" simultaneously and pushing many projects forward concurrently.
    • Reputation as a relationship builder and excellent ability to work with cross-functional teams.
    • Experience working with marketing automation platforms (Marketo, Hubspot, Eloqua), CRM (SFDC or MSCRM) and ABM (Triblio, Demandbase), Sales Enablement Platforms (SalesLoft, Outreach, etc.) and various paid digital advertising platforms (Google AdWords, AdRoll, LinkedIn advertising) required.
    • Undergraduate degree or equivalent experience preferred.

To be successful in this role you will need to demonstrate or have:

    • A customer focus: You focus on the needs of the external customer and internal customer to find solutions that ensure customer loyalty.
    • Leadership: People commit to your ideas by engaging, collaborating and empowering others.
    • Strategic thinking: You have a strong understanding of the bigger picture and can think outside of the box to promote innovation to deliver business value.
    • A drive for results: You have a strong determination to succeed and achieve the best possible outcomes.
    • Organization: You thrive on your ability to keep many "balls in the air" simultaneously and can drive multiple projects forward at the same time.
    • Tech Savviness: You have outstanding skills in the use of MS Word, Excel, Outlook and other CRM programs; preferably Salesforce.com.

Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.

IND123

  • Digital Marketing Professional

    2 weeks ago

    Alpharetta, United States Emerald Services Full time

    We are seeking a highly skilled Digital Marketing Professional to join our team as an Event Marketing Specialist. The successful candidate will have a deep understanding of B2B marketing principles and event management strategies.About the Role:Develop and execute a comprehensive marketing plan for Total Tech Summit, including target audience identification,...

  • Digital Campaign Advisor

    7 days ago

    Alpharetta, Georgia, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Marketing Specialist

    6 days ago

    Alpharetta, United States Digital Scientists Full time

    About the Team: We are a close-knit team of experts who share a passion for building innovative software products that make a real difference in people's lives. We are looking for someone who is as excited about collaborating with cross-functional teams as we are.This is an exciting opportunity to join a dynamic team that is dedicated to delivering...

  • Digital Campaign Advisor

    2 days ago

    Alpharetta, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Digital Marketing Manager

    2 weeks ago

    Alpharetta, United States HR RENOVATIONS Full time

    We seek a dynamic and creative Marketing Manager specializing in Content, Influencer, and Social Media community management. The ideal candidate will have a strong understanding of digital marketing strategies, content creation, and influencer partnerships, with a proven ability to develop and execute campaigns that drive brand awareness, engagement, and...

  • Digital Campaign Strategist

    7 days ago

    Alpharetta, Georgia, United States SAP Full time

    Unlock Business GrowthSAP's Digital Campaign Advisor plays a pivotal role in driving strategic demand and pipeline support across North America. As a demand expert, you will be responsible for developing and executing a demand generation plan, aligning with digital business strategies and modalities. Your goal is to drive pipeline build strategies, develop...

  • Digital Campaign Advisor

    1 week ago

    Alpharetta, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Digital Marketing Strategist

    3 days ago

    Alpharetta, Georgia, United States Landis+Gyr Full time

    We're seeking a seasoned marketing professional to lead our external and regional communications efforts. As our new Marketing Manager, you'll drive communications that span brand awareness, thought leadership, and solution promotions across digital platforms.Key Responsibilities:Email-based Promotions: Develop top-level messaging, create content, execute...

  • Digital Marketing AVP

    2 weeks ago

    Alpharetta, Georgia, United States Jackson Healthcare LLC Full time

    Overview has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at plays a role in getting patients seen, no matter what they studied in school or...

  • Digital Marketing Leader

    2 weeks ago

    Alpharetta, United States Stonebranch Full time

    Job DescriptionThis role is responsible for developing and executing comprehensive inbound and outbound digital marketing programs to support business growth and new customer acquisition.The ideal candidate will have 10+ years of experience in B2B inbound marketing, including lead generation, campaign execution, and performance measurement. Proven expertise...

  • Digital Content Specialist

    1 week ago

    Alpharetta, United States Honda Full time

    About the RoleWe are looking for a talented Digital Content Specialist to create and curate engaging content for our social media channels. As a Digital Content Specialist, you will work closely with our marketing team to develop content strategies that align with our business goals.Main ResponsibilitiesCreate, edit, and publish engaging content across...

  • Director of Digital Marketing

    3 weeks ago

    Alpharetta, United States Aldebaran Recruiting Full time

    Our client is searching for a Director of Marketing - Digital who is interested in playing in the explosive IT automation market. This global marketer will develop and execute marketing campaigns that are delivered on a worldwide scale.You'll have the drive and experience to work with a full stack of modern marketing and sales tools. In addition, you will be...

  • Director of Digital Marketing

    4 weeks ago

    Alpharetta, United States Aldebaran Recruiting Full time

    Our client is searching for a Director of Marketing - Digital who is interested in playing in the explosive IT automation market. This global marketer will develop and execute marketing campaigns that are delivered on a worldwide scale. You'll have the drive and experience to work with a full stack of modern marketing and sales tools. In addition, you will...

  • Digital Marketing Leader

    5 days ago

    Alpharetta, GA, United States Jobleads-US Full time

    Job Description:We are seeking a seasoned Digital Marketing Leader to join our team at Stonebranch. The ideal candidate will have a proven track record of driving business growth through effective digital marketing strategies.As a key member of our marketing team, you will be responsible for developing and executing comprehensive inbound and outbound digital...

  • Digital Marketing Director

    5 days ago

    Alpharetta, United States 24 Seven Talent Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from 24 Seven TalentHybrid: Monday, Tuesday, and Thursday on site in AlpharettaThe right candidate must be both a well-rounded marketer and an out-of-the-box problem solver. Experience with digital marketing in the forms of online paid media, account-based...

  • Recruitment Marketing Specialist

    6 days ago

    Alpharetta, United States TAJ Technologies Inc Full time

    While HR focused, MUST have 2 + years experience managing web presences, on line content and digital media. Combination of Digital Management/Marketing and HR. Skills and Experience: • 2+ years of experience in marketing developing targeted campaigns • 2+ years experience researching and evaluating media • 2+ years of experience with creating and...

  • Recruitment Marketing Specialist

    16 hours ago

    Alpharetta, United States TAJ Technologies Inc Full time

    While HR focused, MUST have 2 + years experience managing web presences, on line content and digital media. Combination of Digital Management/Marketing and HR. Skills and Experience: • 2+ years of experience in marketing developing targeted campaigns • 2+ years experience researching and evaluating media • 2+ years of experience with creating and...

  • Digital Marketing Strategist

    1 week ago

    Alpharetta, United States Stonebranch Full time

    Job OverviewA Senior Brand Manager is sought to lead the development and execution of comprehensive inbound and outbound digital marketing programs that support business growth and new customer acquisition. The ideal candidate will be a seasoned marketer with expertise in managing corporate website properties, digital marketing automation platforms, and CRM...

  • Sr. Manager, Digital Marketing

    4 weeks ago

    Alpharetta, United States LoadUp Full time

    WHO WE ARE LoadUp is a fast-growing company that provides a transparent and convenient solution to on-demand home services through our custom tech-enabled order management and logistics platform. We match both individuals and businesses with our network of service providers for sustainable removal, disposal, assembly, and hourly labor services, nationwide. ...

  • Sr. Manager, Digital Marketing

    1 week ago

    Alpharetta, United States LoadUp Technologies Full time

    WHO WE ARELoadUp is a fast-growing company that provides a transparent and convenient solution to on-demand home services through our custom tech-enabled order management and logistics platform. We match both individuals and businesses with our network of service providers for sustainable removal, disposal, assembly, and hourly labor services, nationwide. We...