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Developer Level 1
1 month ago
The email developer is responsible for the hands-on coding, building and testing of customer-facing dynamic HTML email communications. They will be responsible for development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails.
Responsibilities:
- Responsible for hands-on coding, building, and testing of customer-facing dynamic HTML email communications
- Work with creative team and digital marketing team to manage email campaigns and continuously optimize based off the calendar and cadence
- Provide quality assurance of all aspects of emails (copy, links, tracking, UX, etc.) prior to sends
- Design and develop operational reports to monitor performance, of all email programs which include core KPI's including open rate, click through rate, conversion rate, revenue per send
- Ensure email template/code is in responsive design
- Purge non-deliverable email addresses and opt-outs and data segmentation
- Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more
Top Skills:
- SQL -Must have
- Experience with Salesforce -Must have (Marketing Cloud is a plus)
- Must be detail -oriented and have strong time management skills
- Experience with email deployments is plus
Requirements:
- Experience in executing new email campaigns from initial concept through end to end coding within email service provider platform
- 2+ years' experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle
- Capable of multi-tasking and setting priorities
- High degree of accuracy and attention to detail
- Knowledge of both best practices and set up for marketing and transactional emails
- Technical Knowledge Required:
- Proficiency in HTML, AMPscript and CSS
- Microsoft Office
- XSLT, XML, SQL experience a plus
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, competencies, competencies, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
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