Assistant Marketing Manager

2 weeks ago

Cottage Grove, United States Johnson Health Tech Companies Full time

Job Type

Full-time

Description

Position Overview:

Under the direction of the Senior Strategic Account Marketing Manager, the Assistant Strategic Account Marketing Manager will play a key role in driving our marketing efforts with strategic accounts by supporting the development and execution of account-based marketing (ABM) initiatives. In this role, you will collaborate closely with the strategic account sales team and cross-functional departments to implement personalized account-based marketing programs that drive brand visibility, strengthen customer relationships, and accelerate engagement with key accounts.

The ideal candidate is collaborative, detail-oriented, and a strong communicator. They should have experience supporting the execution of marketing programs, managing account-based marketing initiatives, and working effectively within cross-functional teams.

Responsibilities:

• Collaborate with the Strategic Account team to identify opportunities to increase awareness, reputation, and consideration for Matrix Fitness' products and solutions.

• Support the execution of account-based marketing (ABM) programs tailored to the specific needs and attributes of each strategic account.

• Work with the creative team to develop personalized content for account-based marketing campaigns.

• Build and maintain strong relationships with sales, internal team members, and within strategic accounts.

• Assist with the planning, coordination, and execution of customer visits and programs.

• Create tools & resources that support and enable our sales team.

• Champion alignment between sales, marketing, and other internal departments.

• Create and distribute internal communications to increase awareness of strategic account marketing assets.

• Assist in the maintenance of comprehensive strategic account profiles and contacts.

• Gather and share insights from strategic accounts and market trends to inform marketing initiatives.

• Manage advertorial calendar and coordinate the completion of deliverables for media buy assets.

• Maintain and update strategic account marketing tools (Microsites, Box Folders, Document Libraries, etc.)

• Identify strategic account showcase installations; plan and coordinate photo/video shoots at those locations.

• Contribute copy and content for the brand's social media platforms (Facebook, LinkedIn, Instagram, etc.)

• Support the planning and execution of tradeshows and events, including coordinating pre- and post-event communications.

• Assist in writing proposals and RFPs as needed.

• Accurately manage expenses in accordance with budgetary requirements.

• Provide support for other duties and projects, as assigned.

Requirements

Education:

• 4-year degree in marketing, marketing research, communications, or related field required

Experience:

• A minimum of 5 years of experience in executing marketing strategies and programs, including working within predefined brand standards

• Experience in B2B marketing; health club industry experience is a plus

• Effective project management experience

• Able to handle multiple projects simultaneously

Other Requirements:

• Proficiency with Microsoft Office products, including Microsoft CRM and ClickDimensions

• Willingness for occasional domestic travel (15-20%)

• Requires a valid driver's license for travel

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

• Health & Dental Insurance

• Company paid Life Insurance

• 401(k)

• Paid Time Off benefits

• Product discounts

• Wellness programs

EOE/M/W/Vet/Disability
#ZR

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