Digital Marketing Manager

2 weeks ago

Miami, Florida, United States Flow MD Full time
About the Company

Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.

Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.

About the Role

The Digital Marketing Manager is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for Flow. The position encompasses a broad scope of marketing activities including digital advertising, ILS channel management, SEO, email and guerilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.

#flowlife

Responsibilities
  • Helping to develop, implement and manage Flow's digital marketing campaigns to promote our brand and drive online engagement
  • Assist with top of the funnel in each one of the business initiatives
  • Develop and execute multi-channel digital marketing strategies across our properties and business products
  • Conduct keyword research, social listening, analysis/insights/recommendations
  • Improve current paid search campaigns and develop new ones as needed
  • Implement effective SEO strategies to improve search engine rankings and drive organic traffic
  • Optimize the performance of Internet Listing Services (ILS) to increase quality leads and conversions
  • Monitor metrics and ensure the proper implementation of Google Tag Manager and Google Analytics, providing insights on performance and optimization opportunities
Ideal Background
  • Bachelor's degree in Marketing, Business, or related field
  • At least 5 years of marketing experience, with at least 2+ years managing email and paid advertising campaigns
  • Strong expertise in digital advertising, SEO, and performance analytics
  • Proven track record in developing and executing successful marketing campaigns that engage, inform, and motivate
  • Exceptional communication and leadership skills
  • Creative thinker with the ability to identify innovative marketing opportunities
  • Experience in real estate, hospitality, and/or magazine subscriptions is a plus
  • Familiarity with property management software and CRM systems is a plus
Benefits

• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)

• Paid time off and 13 paid holidays

• 401(k) retirement plan

• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)

• Access to HSA-compatible plans

• Pre-tax commuter benefits

• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.

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