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Product Marketing Specialist

1 month ago

Des Plaines, United States STERIS Full time

Please Note: HuFriedyGroup was divested from STERIS on May 31, 2024. We are currently in a transition period, working to re-establish our own HuFriedyGroup Careers site and job posting pages. Until the new site and pages are ready, career opportunities that are specific to jobs at HuFriedyGroup will continue to be published on the STERIS site. Our Talent Acquisition team will be working diligently to ensure a positive and seamless experience for our candidates.

HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. To help dental professionals be The Best in Practice, HuFriedyGroup provides a unique combination of world class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance and enhanced safety for dental professionals and their patients. Working at HuFriedyGroup is so much more than a job, as every employee has a part in driving and supporting the organization's inspirational vision to be a global force in advancing dental performance through Best-In-Practice dentistry that improves lives around the world.

Position Summary

The primary focus of the Product Marketing Specialist is to assist the team with key project deliverables to support the achievement of the Product Management department goals:

  • Marketing research, analysis, and strategy to develop and launch new products.
  • Driving sales results to achieve the global financial plan for the product portfolio.
  • Building and sharing strong product and market knowledge throughout the organization.
  • Cultivating relationships with key industry Customers and cross-functional areas.
This position is onsite at either our Des Plaines or Chicago, IL location.

Duties

The Product Marketing Specialist is expected to gain an understanding of the dental business and the product portfolio. The position will have a focus product category and will have the following responsibilities under the direction of a Product Manager (product category owner) including:

Market Research & New Product Development
  • Provide market intelligence on the trends, customers, competitors and other factors affecting the marketplace to support management decision making.
  • Gather data on competition, summarize, and communicate findings.
  • New product development research to support business cases and marketing planning.
  • Frequent communication and collaboration with global sales team on focus projects and products. Field Travel as needed (up to 10% in US).
  • Attend major industry tradeshows to build clinical, product, and market knowledge.
  • Manage the new product dealer submission process in collaboration with cross-functional teams.
  • Participate in phases of the stage-gate process for NPD including product research, product testing, in-field design testing support, customer analysis, marketing plan, and sales and Customer communication plan.
Financial Analysis, Trending, and Reporting for Existing and New Products
  • Analyze data to support key marketing metrics for financial and market reports on product
  • portfolio.
  • Trending reports (Ex: Free Goods, Dealer Programs).
  • Manages Product discontinuation/inactivation submissions to dealers and reporting
  • Supports Financial planning and modeling for new products when necessary.
  • Inventory planning and forecasting support for focus product area.
Implementation of Product Marketing Plans and key POAs for focus product area
  • Support the PM Team with activities that drive sales and education for strategic product lines
  • Downstream sales support for product promotions and development of sales collateral.
  • Support and participate in sales meetings, national & regional conferences and events.
  • Presentation content development and training support.
Conventions and Course Support
  • Managing hands-on workshops by coordinating materials and communications with internal and external parties.
  • Organizing and managing materials for specialty conventions.
#LI-MM1

#LI-Onsite

Required Experience
  • Bachelor's degree
  • 0-3 years' related experience
  • Excellent verbal, written and interpersonal skills
  • Strong quantitative, analytical, and problem-solving skills
  • Organized and detail oriented
  • Demonstrated ability to structure and manage a project from start to finish
  • Ability to work in a dynamic and collaborative environment
  • Proficiency in Microsoft Office Applications

Employees (and their families) may enroll in our company-sponsored medical, dental, vision, flexible spending, health savings account, voluntary benefits, supplemental life/AD&D plans and the company's 401k plan. Employees are covered by an employee assistance program (also available to household members) and long-term disability. Full-Time Employees are also eligible for short-term disability. Full-time Employees will also receive Paid Time Off (PTO) based on years of service and paid Holidays. Part-time employees working 20 or more hours receive a pro-ration of the full-time PTO allocation and paid Holidays based on their standard hourly work week. Full-Time employees are eligible for four weeks of paid parental leave. Part-time employees also receive paid parental leave, pro-rated based on their standard hourly work week.

HuFriedyGroup is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

Req ID: 44268

Job Category: Marketing/Communications