Senior Account Manager
4 weeks ago
Work at Articulate
We're an expert, passionate, dedicated team. We love doing great work for great clients. We also love the fact that our work often provides the opportunity to explore the world of hospitality, engage with some really interesting cultural pillars and when we're lucky, to travel to amazing places and do some really fun things with our brands
Senior Account Manager responsibilities include, but not limited to:
Build client confidence in communications sector knowledge and expertise
Create effective publicity amplification plans for client launches, initiatives, and activations
Pitch stories and secure coverage in leading National and Regional media outlets
Prepare materials and liaise with clients for conferences, press visits, interviews, etc.
Develop creative communications and marketing communications materials (i.e. press releases, fact sheets, Q&As etc)
Build and maintain successful relations with media and other outlets
Lead and oversee junior team to deliver successful media and communications campaigns
Ongoing creative ideation around our campaigns
What we need from you:
Be questioning and challenging
Be brilliant - that's why we hired you, so show us how right we were
Deliver amazing work
Be accountable - own mistakes as much as victories, then learn from them and move on
Don't take yourself too seriously - we're massively invested in what we do, but we're not saving lives here
What we're looking for:
Publicity-driven with a keen sense of news and trends
Strong interest and understanding of the North American media market across Print, Online and Broadcast understand what these outlets require from our brands.
Strong interest in Spirits, Drinks and Consumer media sectors
Strong managerial skills - leading a team of 3-4
Team player with an ability to envision the big picture while focusing on the details
Excellent written and verbal communication skills
Outstanding organizational skills with an ability to manage multiple projects and portfolios
Commercially aware and business savvy
Fulfilling the client's key performance indicators and growing accounts
Bachelor's degree in PR / Communications or other relevant field
Minimum 5-6 years PR experience required - Consumer and/or Spirits experience preferred
Industry knowledge and contacts are beneficial
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