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On- Premise Sales Manager

1 month ago

Nashville, United States BWQOHT, Inc. Full time
ABOUT HARD TRUTH

Hard Truth Distilling Co. is a top producer of award-winning craft spirits and sweet mash whiskeys and destination distillery. Our 325-acre campus hosts hundreds of thousands of guests each year, offering tour experiences that educate and entertain, a full-service restaurant, craft cocktail bars, a terraced outdoor live music area, and more.

As a grain-to-glass distillery, we are proudly building an Indiana tradition that brings the craft of Hard Truth to over 20 states in the wholesale market, with 10x growth planned for the next five years.

Our core products include Hard Truth Sweet Mash Bourbon, Sweet Mash Rye, High Road Rye, Cinnamon Vodka, Toasted Coconut Rum, and Maple Bourbon Cream.

Overview: Reporting to the Regional Vice President of Sales the On Premise Market Manager - Indiana is responsible for the growth and development of On Premise sales within the state of Indiana. The individual in this role will conduct regular market work, manage account relationships, and execute in-market activations in an effort to grow Hard Truth Distilling Company's On Premise sales volume. The duties involved include, but are not limited to:

  • Conducting Regular Independent Market Work to secure new On Premise placements and maintain current On Premise placements
  • Conducting Regular Market Work with Distributor Representatives to secure new On Premise placements and maintain current On Premise placements
  • Managing On Premise account relationships and coordinating retail partnerships to meet KPI's and Sales Volume Goals
  • Developing On Premise programming (deals, incentives, in-market promotions) in conjunction with Regional Vice President of Sales
  • Presenting On Premise programming to distributor partners at General Sales Meetings and with regular check-ins.
  • Executing On Premise programming (including in-market demos, tastings, activations, etc.) to drive sales volume based on set goals and KPI's
  • Tracking On Premise programming performance with Regional Vice President of Sales based on KPI's and Sales Volume Goals
Qualifications:
  • Minimum of 4 years experience in CPG sales, spirits industry preferred, with a minimum of 2 years of On Premise Specific sales experience (spirits industry preferred).
  • Demonstrated experience in account management and customer relationship development.
  • Demonstrated experience in tracking sales performance against stated volume goals and KPI's.
  • Demonstrated experience in executing in-market, On-Premise events and activations.
  • Preferred: Strong Knowledge of Whiskey
  • Preferred: Strong Knowledge of Craft Spirits
  • Preferred: Strong Understanding of Mixology
  • Preferred: Strong Understanding of Restaurant and Bar Operations