Marketing Data Analyst

3 weeks ago

Washington, United States BluShark Digital Full time

BluShark Digital is seeking a detail-oriented Marketing Data Analyst to join our dynamic SEO Digital Marketing agency. In this role, you will leverage data-driven insights to optimize marketing strategies, track performance, and support decision-making for our clients. If you are passionate about analytics, digital marketing, and turning numbers into actionable insights, we’d love to hear from you.

BluShark prides itself on being an agency that puts its clients first. We are dedicated to developing innovative, practical, and successful Search Engine Optimization solutions for businesses, no matter their size or practice. Located in the heart of Washington, D.C., we work to help businesses stand out online and we bring more than just leads – we bring results.

Key Responsibilities: 

  • Utilize Tag Manager to setup, deploy pixels, and integrate with other tracking technologies

  • Maintain and create Tag Managers for new and existing clients

  • Perform in-depth analysis around audiences and attribution to drive recommendations

  • Track for events including: Form Submissions, Phone Calls, Chat Clicks, Landing Page Events

  • Come up with new and creative A/B tests

  • Implement A/B tests in Google Optimize

  • Analyze A/B testing successes and failures

  • Analyze user behavior and customer funnels

  • Analyze data trends and find red flags

  • Analyze success of landing pages and opportunities for growth

  • Develop KPIs, gauge channel performance and user engagement, identify actionable insights, and communicate results through dashboards and presentations and written analyses.

  • Act as a consultant to other teams on analytics-based digital media strategies, including content strategy, social media, email, search engine optimization and paid search/social media

  • Present findings and data to upper management

  • Creating and maintaining all monthly reporting and special ad hoc reports for clients

Qualifications:

  • Bachelor’s degree in Marketing, Analytics, Advertising or related field (Masters in Marketing Analytics or related field a plus).

  • 12 months of experience in Marketing Analytics, a data analysis role, preferably in an SEO or digital marketing setting

  • Knowledge of HTML & CSS 

  • Call Rail, Google Looker Studio, Google tag manager, Google Sheets

  • Proficiency in analytics tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms

  • Ability to communicate complex data insights to non-technical stakeholders effectively

Our process takes a great deal of time for us, and we ask you to dedicate yours as well. BluShark is devoted to recruiting talented team members who can grow in their positions and flourish within the firm by displaying a dedication to high performance, self-discipline, and motivation to gain more responsibility. Our employees begin with a 90-day onboarding period and are offered health, dental, and vision insurance, 401(k), paid holiday/sick/vacation days. 

BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment.

BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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