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Global Marketing Lead

2 months ago

Gaithersburg, United States TransForce Full time

Global Marketing Lead - CAR-T

Gaithersburg, US | Cambridge, UK

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

Be part of fulfilling our ambition to be world leaders in Oncology. We are already the fastest growing team within AstraZeneca and across the industry, and there are countless new indications and targets in our groundbreaking pipeline. We deliver this value through launch excellence, commercial effectiveness and maximising the lifecycle. By demonstrating our commercialised portfolio we are confident we can change the practice of medicine and redefine cancer treatment.

Here we play a key role in driving launch and commercial effectiveness. We are focused on setting the direction and leading the business in shaping the cancer care environment and empowering care teams. Everything we do is to transform the lives of patients living with cancer.

Despite great strides in the treatment and understanding of blood cancers in recent years, there remain critical unmet needs for this diverse and complex family of diseases. These significant gaps in treating and caring for patients with blood cancer are why AstraZeneca is committed to help transform the haematologic cancer care experience. We strive to be a scientific leader in haematology by helping to care for the 3.6 million people living with blood cancers worldwide as of 2020.

We have an exciting opportunity to work in the Global Haematology Franchise as the Global Marketing Lead - CAR-T. This role, reporting into the Global Commercial Head for CAR-T, helps lead the implementation of the global strategic brand plans for New haematological assets across various indications. This role works collaboratively key global country and regional leads based in the US, Europe, Asia as well as wide range of headquarter functions including Marketing, Global Analytics & Insights (GA&I), Digital, Pricing and Market Access, Global Medical Affairs (GMA), Regulatory affairs, R&D, Product development, and others.

Key responsibilities:

  • Develop and lead marketing strategies.
  • Lead and manage the development of Global Brand Plans and Global launch plans by implementing co-creation strategies at a Global Cross-functional team and GBT level.
  • Support and align the GBP process within the organization and ensure the dissemination of Global Brand Plans to all affiliates, co-creation, and endorsements.
  • Collaborate with affiliates, main regions, and markets to define the optimal Go-to-Market model.
  • Act as a genre expert within the brand team, supporting other departments and markets in effectively presenting brands to multiple audiences.
  • Foster ongoing insights development by partnering with GA&I and engaging with experts, community HCPs. Apply insights to shape brand strategy and implementation.
  • Create compelling cases to support opportunities for the brand.
  • Regularly evaluate and challenge the brand excellence program to ensure that marketing capabilities are established throughout the company to support excellence in execution. Monitor progress and submit performance reports.
  • Enhance communication and knowledge sharing between global and local teams, as well as across functions.
  • Lead all aspects of the development and implementation of digital marketing strategies.
  • Define and manage the marketing budget, allocating resources effectively to achieve objectives.
  • Stay up to date with industry trends and best practices, identifying innovative marketing opportunities and tactics.
  • Ensure brand consistency and integrity across all marketing channels and communications.
Requirements
  • A season leader with the ability to drive product development
  • Experience leading multiple indications simultaneously
  • Product Knowledge is a must: CAR-T and / or Cell & Gene Therapy
  • Disease Knowledge: must have worked in at least in one or more of the following disease areas; MM, DLBCL, FL, CLL, or ALL
  • Broad global commercial experience including pre-launch and launch.
  • Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, and providers.
  • Demonstrated use of insights to deliver effective strategy.
  • Evidence of developing compelling cases
  • Ability to simultaneously manage multiple priorities with a high degree of autonomy
  • Bachelor's degree in a relevant Science subject
Desirable attributes:
  • PhD, MBA
  • Experience in Haematology
  • Strong clinical competence and scientific mind-set
  • Business Insights experience
Location: Gaithersburg, USA

Salary; Competitive with excellent flexible employee benefits

Next Steps: If interested please apply along with a covering letter

Date Posted

31-Jul-2024

Closing Date

29-Aug-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.