Audience Insights and Research Manager

6 days ago

Chicago, United States Field Museum Full time

The Audience Insights & Research Manager will join the Field Museum during an exciting and transformative time as the Museum has introduced our new mission and continues to position itself locally and globally as a forward-thinking scientific leader that connects us all to the natural world and the human story.

Reporting to the Senior Director of Marketing & Communications, the Audience Insights & Research Manager will work closely with members of the Marketing and Exhibition team. This person will serve as the team lead of our Audience Insights & Research group to provide a systematic and integrated approach to gathering audience insights and data to better understand our core audiences and lapsed visitors across exhibits, programs, and services.

Applications require candidate to submit resume and cover letter.

Duties and Responsibilities

  • Direct market research initiatives for all public programs including visitor research, brand resonance, topic testing and UX testing.
  • Assist with audit of data systems across the Museum. What do we gather? How often? What is the validity and reliability of those methods? Where are there gaps and redundancies?
  • Conduct systematic and periodic exit surveys as needed to understand current visitor demographics and their experiences.
  • Reevaluate our approach to understanding potential new and lapsed audiences preferences,, demographics, motivations, interests and their consumer decision journey.
  • Lead presentations to share findings and next steps with multiple audiences including Senior Management, Board of Trustees, and across departments.
  • Leverage insights to develop more effective and engaging experiences to attract key audiences and think critically about how we can best serve visitors' needs.
  • Oversee budgeting of resources for Audience Insights & Research team including project time management and reconciling the annual budget every month.
  • Supervise Audience Insights & Research Coordinator to oversee exhibition evaluation and longterm planning input.
  • Maintain KPI dashboard and other data collection systems for timely and accurate data analysis and visualization of sale, ticketing, and attendance data.
  • Supervise the hiring, training, and oversight of data collectors, interns, and volunteers to conduct research.
  • Facilitate and coordinate integration of research across multiple teams including Marketing & Communications, Exhibitions, Visitor Services and the Sue Ling Gin Center for Education and Public Programs
  • Develop grant applications with evaluation components.
Qualifications
  • MA degree preferred with 5+ years of experience in audience research, market research or evaluation. Museum, tourism, or non-profit experience a plus.
  • Superior writing, verbal, and presentation skills for communicating outcomes to various stakeholders including senior management and other staff across the institution.
  • Superior organizational skills and ability to manage and execute multiple projects. Ability to shift between micro-details and big-picture strategic thinking. Excellent quantitative and qualitative skills including data management and data visualization
  • Experience managing direct reports including full-time employees, interns, and part-time data collectors.
  • Experience working with Microsoft Office Suite applications (Word, PowerPoint, Excel, etc.)
  • Tableau/SQL experience not required but preferred.

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