Newsroom Data Analyst

3 days ago

Salt Lake City, United States Deseret News Publishing Company Full time
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

The Role:

The newsroom analyst will help us ensure our investment in journalism matches the needs of our growing online audience. The successful candidate will demonstrate a combination of keen data analysis skills and the ability to work with editors and writers to share insights and recommend strategies to reach wider audiences.

Much of this role will be self-led, so we are looking for someone with a history of proactive ownership. Unlike other analytics positions, this role is less about fulfilling requests for data and analysis, and more about uncovering insights that lead to concrete business actions.

This position will work closely with both the product manager & data analyst and with newsroom leaders and writers. This position will from our offices in Salt Lake City with the option to work remotely at times.

Qualifications:
  • Bachelor's degree or equivalent experience in statistics, math, economics, information systems, marketing or related field
  • 1-3 years of experience in data analysis, preferably with digital news media
  • Not intimidated by SQL, and interested in becoming a pro
  • Basic proficiency with data visualization tools
  • Proven ability to translate complex data into actionable insights
  • An appreciation for journalism and an interest in digital publishing
  • Strong communication skills, particularly in explaining technical concepts
  • Ability to work independently and take initiative
Core Responsibilities:
  • Aid in data-driven decision making across editorial, product, and marketing teams
  • Analyze audience behavior and content performance metrics
  • Develop and maintain automated reporting systems
  • Drive product improvements through data analysis
  • Support data journalism initiatives
Day-to-Day Activities:

Strategic Projects
  • Research and validate hypotheses through data analysis
  • Analyze user journeys to identify optimization opportunities
  • Develop audience segments and segment-specific strategies
  • Design and execute A/B tests for editorial product features
  • Lead independent data journalism projects
Stakeholder Collaboration
  • Participate in editorial meetings to align data insights with content strategy
  • Train team members on metrics and data-driven decision making
  • Partner with journalists on data-focused stories
  • Support newsletter and community managers with performance tracking
Performance Monitoring & Analysis
  • Track and report on key OKRs and audience metrics across all channels
  • Create and maintain automated dashboards for real-time performance insights
  • Identify trends and patterns in user behavior and content consumption
  • Ensure data quality and resolve discrepancies
Technical Implementation
  • Build and maintain automated reporting systems
  • Monitor data accuracy across platforms
  • Document data collection and analysis methodologies
  • Implement tracking for new features and campaigns
Our team

You will join an energetic group of colleagues who aspire to the best processes for development that fit our team. Our team members don't take themselves too seriously, but we are serious about working together as digital innovators.

Our culture
Culture is a very important part of the Deseret News Publishing Company. We look for people who exhibit and exemplify our Cultural Beliefs:
  • Think Audience - I understand and engage our audiences.
  • Build Trust - I share my best, respect my colleagues and expect others to do the same.
  • Be One - I collaborate to build a unified, world-class team.
  • Align Daily - I align my efforts daily with our Key Results.
  • Own It - I continually ask, "What else can I do to achieve our results?" and refuse to blame others.
  • Go Big - I inform and influence the world in a way no one else does.


Our company
The Deseret News is Utah's oldest newspaper and the Beehive state's longest continuously-operating business. Our primary focus is digital and our reach is national and global with over half of our online readers living outside of Utah.

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