Marketing Content Manager

2 weeks ago

Spartanburg, United States Guy Roofing Full time
Description

The Marketing Content Manager researches, crafts, and edits content for wide-ranging corporate communications via print, digital, and other platforms. This role requires expert wordsmithing/editing and storytelling to showcase the company's products and services in an accurate and compelling way. The Marketing Content Manager should also be an expert in proper grammar, knowledgeable in AP style, have experience writing for SEO, maintain keen attention to detail, and be a team player who can provide and receive constructive feedback. Experience with content marketing writing and online writing/digital publishing is a big plus.

PRIMARY RESPONSIBILITIES:
  • Research, write, edit, and final proof compelling marketing content that helps promote our company brand, services, and culture. This includes, but is not limited to, content for email campaigns, direct mail, landing pages, paid media, ads, social media, SEO and blogs
  • Craft well-structured drafts using digital word processing and publishing platforms and produce polished, finished content.
  • Research and become an expert about our and other industry-related topics that resonate with our customers, prospects, and staff, and recommend content topics the company should pursue.
  • Interview internal "experts," outside industry professionals, and customers to incorporate knowledgeable views in various corporate communications, including blog posts.
  • Use search engine optimization (SEO) and keyword knowledge and best practices to optimize company content without compromising grammar and readability.
  • Work with design team and others to help illustrate content as needed (e.g. photos for social media, press releases, brochures, etc.)
  • Promote content on social channels and monitor engagement (e.g. comments and shares).
  • Provide marketing support and assistance for Guy Roofing's web presence, facilitating accurate and proper company representation on website, social media, and other online arenas.
  • Assist the Marketing Director, as directed, to support on-going marketing related tasks.
  • Create SEO Roadmap to optimize Guy Roofing website
  • Develop & maintain a yearly content marketing calendar
  • Additional responsibilities as assigned
BENEFITS:
  • Medical, Dental, Vision, LTD, STD, Basic Life, AD&D, Voluntary Insurance, Employee Assistance Programs + more options (applicable after 90 days of employment)
  • 401K and match
  • Weekly Pay
About the Organization
Guy Roofing, Inc. was founded in 1970, and is a full service roofing contractor specializing in commercial, residential and industrial roofing solutions. Family owned and operated for three generations, we strive to build long term, working relationships with our customers, and to ensure that the best roofing system is selected for each customer.

Trust is the cornerstone of our business.

As a company, we pride ourselves on the quality of our workmanship, the responsiveness of our team, and the level of customer service we provide. We do everything with the expectation that we will do it well and to our clients' satisfaction. From the office to the field, you will get the same level of customer service at every turn.

Position Requirements
  • Bachelor's Degree, preferably in English, Journalism, Marketing, or relevant field is required.
  • Minimum of 3 years of related experience.
  • Experience working in Salesforce Marketing Cloud
  • Proven high skill levels and work experience in copywriting, fact finding, research, output accuracy, organizational skills, and the ability to meet defined deadlines
  • Superior writing and editing skills.
  • Extreme attention to detail.
  • Ability to fact-check long-form content pieces.
  • Portfolio of published works.
  • Experience SEO writing
  • Solid business understanding and ability to learn quickly.
  • Excellent verbal communications and interpersonal skills, along with the creativity and resourcefulness to work independently and manage multiple time-sensitive projects simultaneously and accurately.
  • Computer skills and software knowledge in Microsoft Office and Internet applications.
  • Website development and internet/social media marketing experience are plusses.
  • Professional personal presentation.


EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

This position is currently accepting applications.

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