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Marketing Specialist

3 months ago

Houston, United States O'DonnellSnider Construction Full time

O'Donnell/Snider Construction OSC began as an interior construction company, in 1991, delivering projects with unmatched customer service. During the past three decades, we have expanded to serve four diverse market sectors: New Construction, Healthcare, Landlord Services and Corporate Interiors.

Today, over 90% of our business is generated from repeat clients and referrals. Our principles have guided us from the start, they define who we are today and who we will be tomorrow.

Job Summary

OSC is looking to hire a Marketing Specialist who is a collaborative team player with a positive attitude, they embrace continuing education and professional development, seeking to improve both their skills and the department's performance. This role upholds OSC's Mission, Vision, and Principles in every endeavor.

Responsibilities

Proposal Management:

• Manage the entire proposal process from start to finish, and ensuring ALL Marketing RFP Requirements are met:

-Obtain required information essential to bid preparation

-Develop professional, individualized proposals by incorporating the scope of the prospective project and a balance of like images, graphics, copy, theme statements, features, benefits, and other data as needed, and within full compliance with RFP Requirements.

-Work with various key personnel to write, edit and produce quality submittals.

• Conceptualize, research, and produce high-quality proposals, qualification packets, presentations, and marketing materials for prospective clients that tell a compelling story and align w/ brand standards

• Establish priorities and target dates for information gathering, writing, review, and approval for proposals, interview materials, and presentations

• Ensure quality and timeliness of printing, binding and delivery of proposals, interview materials, and presentations.

• Maintain proposal templates and proposal language library

• Solid writing/editing skills - able to write non-technical narratives; edit and proofread proposals. Work with technical staff (PX/PMs/PC/PE/Supers) to produce technical proposal and presentation materials. Develop written narratives for proposals, and generate staff resumes

• Support Client Engagement Department with updates and management of Marketing Department data in Salesforce system to mirror BD/MKT Job Log (Excel Document). Regularly maintain accurate project data within the firm's sales and marketing files, and information management systems. Keep current all project information, references, dollar amounts, start/end/due dates, and any other critical data. Prepare reports based on this data monthly and as requested

Design & Content Management:

• Adhere to OSC Branding and Graphic Design Standards

• Coordinate the design and graphics development with marketing manager to ensure alignment to marketing and campaign calendars/schedules

• Regularly write content for all digital and traditional marketing materials to align with brand standards and company, division, and campaign goals

• Produce high-quality marketing materials in a timely manner, set priorities and schedule meetings and worktime as needed

• Support ongoing marketing needs such as document updates, new collateral creation, template population, and field requests

Collateral Management:

• Conceptualize, research, create, develop, produce, and distribute both traditional and digital marketing collateral within established schedule and as required for company, divisions, and campaigns

• Review internal and external collateral materials, proofread content, ensure appropriate branding, suggest/enforce edit

• Manage & maintain marketing library of standard company boilerplate collateral materials and unique collateral materials

Collateral to create/maintain:

• Proposals, Presentation Materials, Placemats, Interview materials, Press Releases, Folders, Flyers, Advertisements, Brochures, Introduction Packets, Direct Mail pieces, Project profiles, internal and external newsletters

• Website and Analytic accounts, social media and social media management accounts, Email Campaigns, Online Media Productions and Advertising, Display Advertising/PPC to include:

-Review: web project pages, online event posts, articles and blogs, page updates, and monthly homepage updates, social media posts for internal/external communication, mass e-mail broadcasts,

-Engagement: like and share all company posts, respond to comments directed at marketing, like positive comments made on posts/reviews/etc., delete any offhand or potential negatively-perceived comments, inform marketing director of any public negative reviews/commentary/etc. for immediate rectification

-Monitor/Manage: established website analytics goals; website rankings reports; UX/UI behaviors; SEO/keyword data; social media accounts, analytics, and trends; email marketing analytics

Events, Vendors, Promotions:

• Organize project photography with outside vendors, project managers, architects, clients, and event staff as/if needed. Serve as the account representative to these vendors

• Coordinate all marketing aspects of local marketing, tradeshow, professional and nonprofit group, project, and client events. Serve as the account representative to these vendors

• Plan and participate in all events as a spokesperson for the company and maintain these relationships with key businesses and organizations. Delegate Marketing Specialist to attend as needed

• Network and gain the trust of potential customers and partners - Use word-of-mouth marketing techniques, such as referral incentive programs

• Deliver creative support for recruiting, subcontractor, and special events, as well as provide support required by various departments and jobsites associated with these events

• Establish event goals, KPI's, and gather data after event to report event ROI

Teamwork:

• Discuss feedback to the marketing manager, business development department, and divisions regarding customer insights and questions

• Positively support all internal and external marketing, respond quickly to internal requests and demands, team up with various key personnel to complete tasks and achieve goals

Qualifications

• Bachelor's degree in marketing or a closely related discipline, or minimum of 10 years of professional experience in Marketing

• 5+ years' experience managing the RFP/RFQ Proposal Process

• 5+ years' experience business/technical writing

• 2+ years' experience graphic design

• Knowledge & awareness of AEC industry including developments and trends

• Expertise & solid working knowledge of digital and traditional marketing tools and campaigns

• Proficient in Adobe Creative Suite: InDesign, Illustrator, Photoshop. Working knowledge of Premiere Pro