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Manager, Marketing Strategy

2 months ago

Roswell, United States PGA TOUR Superstore Full time
Overview
At PGA TOUR Superstore, we're always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we're dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates - driven by our vision to inspire people through golf and tennis.
Position Summary:
The Manager, Marketing Strategy will work collaboratively with the Marketing Team and cross functional team members across the organization to identify and drive strategic marketing initiatives, ensuring alignment, prioritization and resourcing. This role will leverage market trends, customer insights, and competitive dynamics to develop marketing strategies that connect with target audiences and elevate the PGA TOUR Superstore brand.
This is a critical marketing role and provides leadership on key marketing initiatives across the marketing function including consumer insights, go-to-market activation, brand equity, and design for omnichannel. The ideal candidate will bring 8+ years of brand and/or marketing management experience combined with proven ability to drive omnichannel growth in retail and ecommerce. This role will provide broad marketing management effectively leading cross-functional marketing teams and strategically influencing the broader organization. The chosen candidate will lead brand strategy in assigned area of responsibility (Brand, Product or Experiences). This includes:
  • Leadership of foundational brand marketing tools: consumer insight development, brand pyramid/positioning, brand architecture, integrated marketing planning, offers/incentives, calendar management and product differentiators, defining the value proposition and competitive assessment/response.
  • Additionally, this role will assist CMO & Sr. Director, Brand by building long-range marketing plans and preparing annual plans that gain Sr. Leadership approval.
Experience Required:
A four-year college degree, MBA preferred.
  • 8+ years of brand management experience developing omnichannel marketing plans to identify where to play and how to win.
  • Classically-trained brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Drive effective development and management of integrated marketing strategies that will make an impact on brand perception and product desirability
  • Develop effective omnichannel promotional strategies including in-store activation, ecommerce approach, digital promotions, incentives and impactful packaging graphics/messaging.
  • Works closely with Sr. Director, Brand to develop brand calendar, priorities and integrated marketing planning - roadmaps and program creation and execution from sell-in to sell-through, including:
    • Marketing insights gathering and development to support marketing planning
    • Positioning, messaging, and alignment on marketing strategies
    • Cross-channel input gathering and collaborative brief development
    • Integrated Marketing Communications planning
    • Content and activation strategy
  • Serves as a key strategic partner for cross-functional teams including creative, digital, social, PR, merchandising, and channels (eCommerce and Retail)
  • Support and align channel activation plans across stores, .com, digital, PR, and social media that ladder to each program's strategy
  • Create and deliver materials to facilitate the sell-in of key programs and marketing strategies to channel partners (Stores and ECommerce)
  • Fosters collaborative and insights-driven communications across all groups to drive alignment and best practices sharing, while seeking inputs that maximize program success
    • Be a part of the team developing, optimizing and championing our Marketing Input & Creative Review process
    • Tightly managing budget and investments
  • Prior demonstration of serving as a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
  • Proven success leading cross-functional teams, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
  • Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity, and positivity.
  • Industry experience in CPG and/or Retail, with proven ability to be successful in both.
  • Golf experience/interest, a plus.
Other Skills Required:
  • Ability to make decisions and move to action with a hands-on approach.
  • Excellent written and verbal communication skills.
  • Business-minded strategic thinker.
  • Aptitude for leading cross-functional in a complex environment.
  • Acumen in providing high-level strategic recommendations to senior management.
  • Ability to make decisions and move to action with a hands-on approach.
  • Golf knowledge and experience a significant advantage
Work Environment and Physical Requirements:
  • Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.
  • Flexibility to work extended and varying hours as needed.
Travel:
  • No travel requirements

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn't just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.

An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.