Senior Marketing Capabilities Strategy and Enablement Coordinator

4 weeks ago

Menomonee Falls, United States Kohl's Full time

BUSINESS IMPACT STATEMENT Coordinates projects that drive marketing technology capabilities, operational efficiencies and continually improve processes to support marketing growth strategies and operations for Kohl's, with a focus on creating and & building out in-platform content architecture strategy. ACCOUNTABILITIES DRIVE CONTENT ARCHITECTURE STRATEGY AND REFINEMENT Drives practice of intelligent content through creation & build-out of in-platform content architecture strategy and content models so content is able to be utilized effectively, efficiency, and drive desired outcomes Evaluates existing content processes and identifies opportunities for improvement, documents requirements, and implements solutions to optimize Monitor quality of content model and capability outcomes to improve the process and resolve issues Leverage cross-functional knowledge and partnerships to ensure marketing taxonomies and associated mapping functions can be leveraged consistently across various departments and channels Guide cross-functional stakeholders through opportunity identification and updates of content model impacts Drive evaluation of data requests, ensuring solutions adhere to industry best practices MARKETING TECHNOLOGY AND INNOVATION INITIATIVES Documents business opportunities from stakeholders and subject matter experts for new technology initiatives; guide stakeholders through strategic capability conversations Supports Marketing Technology Manager and stakeholders with development of business cases and roadmaps Supports Marketing Technology Manager in managing vendor relationships ensuring documentation is created and maintained and milestones are met Ensures technology initiatives are executed to incorporate marketing business needs and constraints Proactively and seamlessly navigates ambiguity with new customer/associate facing initiatives DOCUMENT, ANALYZE AND COORDINATE PROCESSES Identify workflow process improvements and recommend innovative solutions to drive the business forward Create process related documentation Coordinate process implementation through communication protocols and change management Support standards and guide planning approach for the team and ensure follow-through Monitor participation and end user adoption to support compliance IDENTIFY, COORDINATE AND DELIVER ENHANCEMENTS Independently coordinate medium and large projects and effectively communicate with appropriate stakeholders Partner with leaders to develop project approach and communicate recommendations to move project decisions forward Develop, document and maintain a project schedule that aligns cross-functional business functions milestones Identify project issues and recommend alternative and/or strategic solutions to drive the business forward Create and deliver proactive and objective communication DEVELOP AND MAINTAIN BUSINESS PARTNER RELATIONSHIPS Builds cross-functional partnerships and alignment across Kohl's Communicates standards to meet deadlines and prioritization needs Partners with stakeholders to receive status updates on the progression of deliverables that impact MarCap initiatives QUALIFICATIONS REQUIRED 3+ years relevant experience including hands-on experience working within a Marketing Technology platform Bachelor’s degree Experience leading large content-oriented migrations, such as DAM, CMS, or DXP Basic understanding of development processes Strong verbal and written communication skills Ability to work independently and as a part of a team effectively with others Self starter with the ability to prioritize Ability to independently and effectively lead meetings and track project progress Detail-oriented in context of a fast-paced environment PREFERRED Bachelor’s Degree in Communication, Technical Communication, Digital Marketing, or Computer Science Strong understanding of how intelligent and modular content drives successful digital marketing Marketing technology related experience Experience in retail and/or marketing environment Experience utilizing standards to drive process improvement Group facilitation experience

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