Veterinarian - Manager of Scientific Communications ( DVM )

3 weeks ago

Nashville, United States The Farmer's Dog Full time
Who We Are

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
What We Stand For and Where You'll Come In

The Manager of Scientific Communications will play a crucial role in scaling all efforts related to and involving vet professionals and drive impact through ownership, development and optimization of all nutritional, scientific and medical content, tools, and products. The Manager of Scientific Communications will ensure education and communications are medically appropriate, deliberate, engaging, and add value for consumers, veterinary professionals, and the internal TFD team. You are a driver who enjoys both strategy and execution, and have proven experience implementing high-impact initiatives. You will be responsible for accelerating consumer and veterinary professionals' on their journey of trust in and advocacy of TFD.

A successful Manager of Scientific Communications will take the expertise from their training and background and couple this with their innate desire to stay up to date on the latest trends and breakthroughs in science, push boundaries, and forge new paths. You will leverage internal data and knowledge as well and create meaningful and accurate education to advance the understanding and acceptance of our products with both veterinary professionals and consumers. You will work closely with the Veterinary Professional Affairs and Relations team to enhance the knowledge of vet pros and drive them through their journey from awareness to advocacy, as fast as possible. You will take your own knowledge of the veterinary space, and pair it with the deep understanding we have of veterinary professionals and how they want to engage with us, to create best-in-class, impactful experiences and education. You will work cross-functionally to execute everything/anything, and are equipped to advocate for prioritization and resources to bring products and experiences that benefit vet pros and customers to life. You'll have the opportunity to take the foundation we have in place today for our customers and vet professionals and evolve it, while maintaining accuracy and personalization.

This role requires us to completely reimagine how we interact with and educate the veterinary profession, thereby enabling them to maximize their care for their patients. Fundamentally, we want to drive meaningful shifts in an industry that is desperate for change. We don't believe this is possible by blindly accepting 'best practices' or operating how the rest of the industry operates. Instead, we will be tireless to ensure that we fully understand vet pros' problems and design reimagined solutions to help them and our customers in profound ways.

One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.
How You'll Make An Impact
  • Own, lead and adapt the holistic education strategy for the veterinary space, including being deeply involved in measuring its effectiveness
  • Support Veterinary Professional Affairs and Relations (VPAR) in the creation of all medical and educational content, including but not limited to webinars, CE and lunch and learns + affiliated educational material
  • Write and speak as an expert in this space in elements such as white papers, webinars, trade shows, veterinary schools, and other industry events
  • Engage with fellow veterinary professionals in a variety of manners, from working with KTLs/KOLs for events, to interacting with generalists who reach out to our CX teams or have detailed, medical and nutritional questions that are not answered with existing material or benefit from a personalized interaction
  • Educate the consumer audience through written and audio-visual media to drive their understanding of nutrition and high level care for their pets
  • Liaise with R&D as a thought partner on new and existing medical studies and products
  • Work with consumer research and the VPAR team to propose new research, learn about content needs, and adjust new and existing materials based on constant, regular feedback we receive from the veterinary profession
  • Work with our Brand and Legal teams on accurate and scientific medical and educational content that faces the public, including claims and support the building of and maintenance of a repository of appropriate comms that can be leveraged across the organization
  • Adapt to the diverse demands of each effort, maximizing the power of our digital, physical, and in-person channels and partnering appropriately with stakeholders including customer experience, product, engineering, consumer research, R&D, brand, scientific communications, design, FSQR, and operations
  • The growth team has five principles that describe our approach:
    • Holistic thinking: We know that nothing exists in a silo.
    • Disciplined prioritization: We need to bring perspective, clarity, and guidance to the team.
    • Data-driven decision-making: We use first principles and are skeptical. We establish context.
    • Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.
    • Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.
  • You will travel with the Vet Professional Team to Conferences or speaking engagements

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