Senior Marketing Automation Specialist

1 month ago

Minneapolis, United States Bio-Techne Full time

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide. The Sr. Marketing Automation Specialist will work with our campaign management and digital marketing teams to develop and deploy our email and nurture programs to increase customer engagement and drive revenue. This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on the ROI/effectiveness of these programs. A successful Sr. Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes. Key Responsibilities: Build and execute marketing campaigns across marketing automation and 3rd party platforms. Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines. Understand capabilities and functionality of Marketo Nurture Programs and build upon requests. Support QA and testing of all Marketo programs, individual assets, and integrations between platforms. Support initiatives to integrate new 3rd party tools. Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals. Able to segment prospect database to target campaigns and improve message relevancy. Apply tracking and reporting to all Marketing Automation tactics Assist with troubleshooting issues across all assigned business units. Assist with Marketo data hygiene, system maintenance and lead management. Education and Experience: Bachelor’s Degree required 2- 3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketo preferred Knowledge of Adobe Creative Suite Familiar with email marketing, CRM, database concepts, and related concepts Knowledge of HTML and CSS; JavaScript a plus Strong ability to learn quickly Attention to details and perform at a high level of accuracy Strong problem-solving skills Act independently on routine assignments or projects Able to communicate professionally, both oral and written Plan, organize and multi-task to complete assignments in an efficient manner Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player. Excellent communication skills Capable of taking initiative and finding ways to grow own skillset Why Join Bio-Techne: We offer competitive wages along with extensive benefits for employees and their families. We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan. We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more. We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging. We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table. Bio-Techne is an E-Verify Employer in the United States. Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property. Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services. Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.

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