Search Engine Optimization Specialist

4 weeks ago

Vernon Hills, United States RCS Staffing Full time

RCS Staffing has an immediate need for a SEO Specialist in Vernon Hills, IL.

This is a Full-Time, Contract, Hybrid assignment with our client.

(Tues, Wed, Thurs In-person // Mon,Fri Remote)

Overview of YOUR role as a SEO Specialist:

The SEO Specialist will play a key role in the execution of organic search optimization and content strategy initiatives for our client.

As a SEO Specialist YOU will:

  • Drive revenue growth and the quantity and quality of organic traffic and conversions across multiple company websites for desktop and mobile users
  • Research, develop, present, and implement search engine optimization recommendations and communicate the expected business impact
  • Identify technical SEO issues regarding crawling, indexation and page speed. Recommend changes to website architecture, content, internal linking, and other factors to improve SERP positions
  • Develop an actionable content strategy, lead the execution of the roadmap through partners, colleagues, and by direct engagement
  • Provide strong input to design/development teams for the purposes of maximizing the customer experience.
  • Determine appropriate keyword targets for on-page elements including page titles, meta descriptions, page headings and HTML heading structure, alt-img tags, etc.
  • Track, analyze, and act on appropriate KPI's, as required to achieve revenue goals through traffic, conversions, and other milestone objectives
  • Execute link-building initiatives by identifying potential link targets and conducting outreach
  • Think strategically about business targets and objectives for SEO initiatives
  • Independently conduct campaign-based optimizations focused on improving on-site organic targeting.
  • Continuously develop digital marketing abilities via on-the-job experience, independent research, individual and team training. Serve as the company thought leader on the topic of search. Stay abreast of and work with signal/algorithm changes
  • Must possess knowledge of HTML and CSS to evaluate company sites and improve on-page elements. Use Excel competently to mine data for insights.

YOU are the ideal SEO Specialist candidate if you have:

  • Bachelor's degree in Marketing or related field from an accredited higher learning institution
  • The SEO Specialist will be a SEO pro with 3-5 years of prior relevant experience managing the day-to-day organic campaigns and the portfolio to show off successes, preferably in an eCommerce company.
  • Deep experience with ranking factors, signal analysis, and clickstream data, as well as acquisition, conversion, and competitive analysis
  • Proven experience working with content creation teams, social marketers, and link builders to produce successful content leading to quantitative results and community/engagement enhancement
  • Success with technical site optimization, identifying appropriate targets based on data, and working knowledge of HTML, CSS, and SEO/analytics/admin platform tools (SEMRush, Google Keyword planning tool, GA, Google Search Console Bing Webmaster Tools)
  • Experience with A/B and multivariate experiments
  • Proficiency in Excel and PowerPoint, and with financial math such as gross and net margins, ROI, etc.
  • Able to offer timely responses to internal and external communication
  • Can properly identify business targets and objectives for SEO initiatives

About Our Client:

Our client is a leading provider of laboratory equipment, consumables, and services to industries including life sciences and healthcare. They specialize in offering a wide range of products such as filtration systems, lab water purification systems, and cell culture products. Committed to innovation and quality, our client aims to support scientific advancements globally, catering to the needs of researchers, scientists, and professionals in diverse fields.

Who We Are:

RCS Staffing is a certified Women-Owned Small Business (WOSB) specializing in the recruitment of professionals for best-of-class companies throughout the United States. Since 1994, RCS recruits top talent for direct hire, temp-to-perm and contract staffing positions and provides customized payroll services. Our Recruiting Specialties consist of all Engineering Disciplines, Project Management, Project Controls, Information Technology, Energy Efficiency and Business Professionals.

RCS is an equal opportunity employer that prohibits discrimination and harassment of any type. RCS recruits, hires, and promotes for all positions without regard to race, color, religion, creed, national origin, citizenship status, disability, military status, veteran status, marital status, sexual orientation, gender identity, sex, genetic information or age. All terms and conditions of employment such as compensation, benefits, work assignment, availability of facilities and privileges of employment are administered on the same basis of equality

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