Sr. Associate, Brand Marketing

1 week ago

West New York, New Jersey, United States Boll & Branch Full time

We are seeking a Senior Associate of Brand Marketing who will play an essential part in the execution and optimization of brand marketing campaigns and initiatives, assisting in driving awareness, growth, and loyalty for the Boll & Branch brand. The Senior Associate will gain hands-on experience in campaign execution, project management, and relationship-building, contributing to high-visibility projects and supporting cross-functional collaboration.

This position is ideal for a self-motivated individual who is organized, eager to learn, and passionate about brand marketing. The role offers a unique opportunity to develop foundational skills in integrated brand marketing while working closely with internal teams and external partners. This role will report to the Senior Manager of Brand Marketing.

Responsibilities:

  • Campaign Support: Assist in the execution of brand marketing campaigns, including asset coordination, timeline management, and liaising with cross-functional teams to ensure alignment and on-time delivery.
  • Project Management: Manage project trackers, document timelines, and coordinate with internal teams to ensure consistency across campaign touchpoints.
  • Retail Marketing & Event Support: Assist, in partnership with the Retail Marketing Manager, in the planning and execution of local events and initiatives that drive traffic into local stores.
  • Relationship Support: Assist in coordinating with our ecosystem of brand advocates, including influencers, interior designers, and press editors, to help maintain strong partnerships and support brand endorsement activities.
  • Reporting: Track and compile performance metrics for brand campaigns, providing regular updates to the Senior Manager on key results and learnings.
  • Market Monitoring: Conduct competitive research and stay informed on industry trends to identify potential brand storytelling and partnership opportunities.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1-2 years of experience or internship experience in brand marketing, advertising, or a related field (experience with consumer brands is a plus).
  • Strong project management skills with attention to detail and a proactive approach to managing deadlines and deliverables.
  • Excellent communication skills, both written and verbal, with a collaborative mindset.
  • Basic understanding of brand marketing principles and a desire to develop skills in campaign execution, partnership management, and consumer research.
  • A team player with a passion for learning and a strong interest in brand marketing and storytelling.
The primary location for this role can be based in either our Summit, NJ headquarters or New York City office. We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ office because it's in the best interest of our business or your team.

The annual base salary range for this role is $56-85k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company's annual bonus program with a non-binding Company and individual performance-based target bonus.

The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.

What We Offer:
  • Medical, Dental, Vision, and Life/AD&D insurance
  • Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
  • Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
  • Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
About Boll & Branch:

At Boll & Branch, we don't make bedding like everyone else. We make it better.

In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
  • Cultivators of the Highest Quality Threads
  • Pioneers in 100% Organic Cotton
  • Free from Toxins at Every Step
  • 100% Traceable from Farm to Finish
  • Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom.

Boll & Branch LLC is an equal opportunity employer.

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