Brand & Marketing Manager

2 weeks ago

Iowa City, United States Big Grove Brewery Full time

Summary/Objective
The Brand & Digital Marketing Manager will oversee the strategy and execution across all digital channels, to include social media for Big Grove Brewery. In addition to managing the strategy, this role will be required to support the creation of digital and physical content, the ongoing management of various brand digital/social platforms, direct consumer engagement through those platforms, and various brand advertising programs in line with organizational and marketing strategic initiatives for the Big Grove Brewery and associated brands.

Core Values

Big Grove only hires and retains people who exhibit our core values. Our Core Values are:

  1. Set the Tone
  2. Thirst for Improvement
  3. We Care
  4. Practice Candor
  5. Passion Driven
You will be given a culture deck explaining these core values. The goal of our culture deck is to show you who we are as a company, and then you can decide if you personally align with us and are excited to begin a career here.

Competencies
  1. Team focused approach with ability to give and receive direction
  2. Self-Starter/ High level of independence and ownership
  3. Results driven/High achieving
  4. Excellent organization, communication, and project management skills.
  5. Accountable
  6. Understanding of the selling process, retail environment, and distribution network.
Be high performing with the ability to look at business as a whole, communicate with all people, collaborate with all departments, work to solve organizational problems, and accomplish goals. Contribute to and exemplify Big Grove Brewery values, vision, standards, and culture.

Supervisory Responsibility
This role will require the management of direct reports, a minimum of one with additional supporting shared service roles.

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
  1. Visible external marketing for the Big Grove Brewery brand
  2. Strong people, digital, and computer skills
  3. Responsible for outlining, growing, organizing, and calendarizing content
  4. Work with Director of Marketing to develop strategies and targets
  5. Grow the brand through all digital and social channels
Job Responsibilities
Digital Marketing Manager
  • Works with Marketing Director to complete annual strategic plans, as well as ongoing daily/weekly/monthly planning
  • Oversight of all owned and indirect brand digital platforms and services
    • Website content, emails, IG Reels, TikTok, Facebook, Instagram, Twitter, etc.
  • Ongoing Digital Data Reporting & Metrics - analysis of performance
  • Manages ongoing brand email lead generation and consumer communication in line with brand initiatives
  • Executes design, photography, and video editing capabilities to support across business needs
  • Point person for production and distribution of internal communications/videos
  • Build and management of ongoing brand content and execution calendar
  • Digital channel optimization across the brand platforms - always working to improve offerings
  • Helping to further develop the user experience on the company's website and assisting with the web design through Design/Creative team
  • Refinement of digital SEO strategy
  • Oversight on digital ad buys through internal/external resources
  • Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)
  • Optimizing marketing campaigns, including email marketing, social media and digital advertising
  • Digital brand ambassador/influencer strategy and execution
  • Support/oversee in-bound messaging and customer service response (Facebook, Google My Business, Instagram DMs, Twitter DMs, etc.)

Work Environment
This position operates out of a hospitality/beverage production environment. The position will be a mix of onsite and off-site.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This position is very active and requires standing, walking, bending, kneeling, stooping, and crouching all day. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type and Expected Hours of Work
This is a full-time position and expected work of 40+ hours a week. Based on the nature of the business, some night and weekends may be required for events, social media attention and travel.

Travel
Travel is an expectation for this position based on the needs of brand engagement and capturing content. A valid driver's license and insurance are required for this role.

Preferred Education and Experience
Prior marketing and content management experience preferred
  1. 21+ Years of Age (LDA)
  2. 7+ years of experience in role of this type
  3. Fluent understanding of digital marketing to include social media platforms
  4. Beverage and/or CPG experience a plus
  5. Proven ability in design/video editing software (portfolio may be requested)
  6. Proficient in Microsoft Office Suite, Google Workspace, Adobe Creative Suite

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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