Associate Marketing Manager LTS Growth Data Analytics

4 weeks ago

Sunnyvale, United States talent_grids Full time

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We are looking for a savvy data analyst who has worked with a marketing team in the past or is ready to join one for the first time. Our Growth & Lifecycle marketing team is looking for a new team member to untangle interesting data problems and help build marketing programs to help our Talent Solutions customers. You will be responsible for maintaining a pulse on the performance of a wide range of existing marketing programs and for surfacing new data-driven insights to underpin key strategic decisions for the business. 

RESPONSIBILITIES:

  • Analyze and report on multi-channel lead gen and engagement campaigns, test pilots, and nurture programs.
  • Report on quarterly target performance, forecast and uncover issues across the lifecycle lead funnel.
  • Identify opportunities for LTS growth through lifecycle programs whether one-off or always-on campaigns.
  • Partner with business operations, marketing operations and business analytics team to run A/B and multivariate testing with a view to building out proven best practices per target segment
  • Use data-driven marketing skills to identify trends/patterns to identify optimization opportunities within existing programs or in the overall customer lifecycle journey.
  • Identify data discrepancies and ideate on solutions with cross-functional partners.

BASIC QUALIFICATIONS:

  • 2+ years of experience in an analyst role, or marketing role with heavy emphasis on analytical skills

PREFERRED QUALIFICATIONS:

  • BA/BS degree
  • Strong knowledge of SQL
  • Strong MS Excel skills
  • Experience with CRM systems (e.g. Salesforce.com, Dynamics)
  • Knowledge of performance/online marketing and the media marketplace
  • Excellent communication, interpersonal, team building and problem-solving skills
  • Ability to demonstrate resourcefulness, motivation, initiative and leadership
  • Ability to build creative solutions and drive results
  • Ability to work with multiple teams marketing ops, sales ops, business analytics, and others
  • Ability to work in a fast-paced, startup environment

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