Senior Digital Program Manager, Websites

4 weeks ago

Philadelphia, United States Pennsylvania Medicine Full time

Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.

Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life's work?

Summary:

  • The Senior Program Manager will analyze gaps, recommend changes, and implement ongoing improvements in the way workflows are managed and processes associated with the Penn Medicine web presence and digital marketing for Penn Medicine. This includes processes for creating and updating web content and digital marketing campaigns, how progress is communicated and defined, how the work is organized, how skills are aligned to the work, and how operational efficiency improvements are measured.

    Working collaboratively with colleagues within Penn Medicine's marketing department, the Senior Program Manager engages and organizes subject matter experts and cross-functional groups to collect input. They oversee the in-depth analysis of existing workflows, create process maps to define existing processes and identify areas needing improvement. The Senior Program Manager introduces new business processes to the organization and produces documentation, identifies tools, and training to support adoption.

    To be successful in this role, an ideal candidate will have knowledge of process improvement methodologies such as Agile, Kaizen, Lean, and Design Thinking, and will have experience successfully implementing business process and workflow transformation efforts within other complex organizations and have an in-depth understanding of digital marketing workflows. Knowledge of and competency with project management and workflow tools such as Asana, Trello, and documentation tools such as Notion or their equivalent required.

    The position reports to the Corporate Director, Web Strategy and User Experience.
Responsibilities:
  • Design processes and workflows related to the intake, prioritization, and execution of web projects and digital marketing tactics.
  • Continuously improve processes related to the planning, implementation, and optimization of digital marketing.
  • Design methods and channels to improve transparency and communication of progress against key projects and initiatives.
  • Management of budget, scopes of work, and relationships with external design and content agencies.
  • Management of annual budget and resource planning.
  • Lead digital marketing quarterly planning, bi-weekly sprints and retros.
  • MANAGEMENT - Oversight of operational budget of over $800,000 - ensuring that external vendors and contractors produce solutions that meet Penn Medicine's standards at a rate that conforms to industry norms. Partner with team leadership to create and communicate an annual work plan with defined goals and priorities. Be an expert in communicating divisional priorities. Direct or indirect management of one or more direct reports or contractors; fosters the development of junior staff and guides their delivery and mastery of digital strategy and project management. Be a mentor to Jr team members. Work with subject matter experts to document new work, help estimate budgets and liaise with the appropriate web team members and vendor partners to document requirements.
  • PROFESSIONAL DEVELOPMENT - Stays abreast of health care, marketing, and technology-related issues to serve as a knowledgeable leader and system resource Maintains skill levels in technology tools required to perform job requirements.
  • Performs duties in accordance with Penn Medicine and entity values, policies, and procedures
  • Other duties as assigned to support the unit, department, entity, and health system organization
Education or Equivalent Experience:
  • Bachelor's degree. (Required)
  • 8+ years of working in related field. (Required)
  • 5+ years of experience in project management, product management, digital marketing, and/or business process management. (Required)
  • Master's degree. (Preferred)
  • Previous experience in the tech industry. (Preferred)
Skills/Abilities:
  • Knowledge of Agile principles and methods or equivalent
  • Knowledge of product management principles
  • Intermediate knowledge of Microsoft Office (including Excel, Word and PowerPoint)
  • Knowledge of Asana or Trello or equivalent workflow management tools
  • Ability to learn new systems quickly
  • Excellent stakeholder management and communications skills
  • Strong critical thinking, analytic and problem-solving skills
  • Must have ability to work independently and effectively
  • Strong critical thinking, analytic and problem-solving skills
  • Strong written and oral communication skills, with ability to establish credibility as a strategic thought partner
  • Demonstrated experience managing vendors to align with digital strategic goals

We believe that the best care for our patients starts with the best care for our employees. Our employee benefits programs help our employees get healthy and stay healthy. We offer a comprehensive compensation and benefits program that includes one of the finest prepaid tuition assistance programs in the region. Penn Medicine employees are actively engaged and committed to our mission. Together we will continue to make medical advances that help people live longer, healthier lives.

Live Your Life's Work

We are an Equal Opportunity and Affirmative Action employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran or any other status protected by applicable law.

  • Senior Digital Program Manager, Websites

    4 weeks ago

    Philadelphia, United States Penn Medicine Full time

    Description Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines. Today...

  • Senior Digital Program Manager, Websites

    2 weeks ago

    Philadelphia, United States Pennsylvania Medicine Full time

    Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines. Today at Penn...

  • Senior Director of Digital Communications Strategy

    4 weeks ago

    Philadelphia, Pennsylvania, United States Thomas Jefferson University & Jefferson Health Full time

    Job Title: Senior Director of Digital Communications StrategyAbout the Role:Thomas Jefferson University and Jefferson Health seeks a highly skilled and experienced Senior Director of Digital Communications Strategy to lead the development and implementation of a comprehensive digital communications strategy. The successful candidate will be responsible for...

  • Senior Digital Marketing Manager

    4 weeks ago

    Philadelphia, United States abrdn plc Full time

    Job Description Job Description The purpose of this position is to be responsible for all aspects of digital marketing for abrdn Inc. in the US, ensuring the full mix of digital activities (from search to mobile to advertising to social media) is maximised for its best use. Duties/responsibilities Strategy Develop an e-business strategy that strengthens the...

  • eCommerce & Digital Marketing Manager

    4 weeks ago

    Philadelphia, United States HHM Hotels - FieldRegional Full time

    Overview Opportunity:   eCommerce and Digital Marketing Manager The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for our growing collection of hotels. This is a remote position. Position Requirements Manage and drive overall digital marketing...

  • Sr. Digital Account Manager

    5 months ago

    Philadelphia, United States TransPerfect Full time

    About the jobAs part of the Digital Client Solutions Department, the Sr. Digital Account Manager plays a key role in the expansion and growth of the new division. They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They work alongside a client services team of digital marketing...

  • Digital Account Manager

    3 weeks ago

    Philadelphia, PA, United States TransPerfect Full time

    About the jobAs part of the Digital Client Solutions Department, the Digital Account Manager plays a key role in the expansion and growth of the new division. They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They work alongside a client services team of digital marketing specialists,...

  • Senior Marketing Communications Account Manager

    3 weeks ago

    Philadelphia, United States Jewish Federation of Greater Philadelphia Full time

    The Senior Marketing Communications Account Manager for the Jewish Federation of Greater Philadelphia will oversee strategic marketing and communications efforts to strengthen community engagement and advance the Federation's mission. You will manage a diverse portfolio of programs, events, and campaigns, collaborating closely with internal stakeholders and...

  • Senior Director of Digital Transformation

    4 weeks ago

    Philadelphia, Pennsylvania, United States KPMG Full time

    Job Summary:KPMG is seeking a highly skilled Senior Director of Digital Transformation to lead our Digital Nexus technology organization. As a key member of our team, you will be responsible for providing technical leadership to onshore and offshore development teams, technical project leaders, and developers. This is a remote work opportunity.Key...

  • Sr. Digital Account Manager

    3 weeks ago

    Philadelphia, PA, United States TransPerfect Full time

    About the jobAs part of the Digital Client Solutions Department, the Sr. Digital Account Manager plays a key role in the expansion and growth of the new division. They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They work alongside a client services team of digital marketing...

  • Manager of Digital Solutions

    6 months ago

    Philadelphia, United States Jefferson Health Plans Full time

    Why Choose Jefferson Health Plans?We are an award-winning, not-for-profit health maintenance organization offering Medicaid, Medicare, and Children’s Health Insurance Program (CHIP) plans that include special benefits to improve the health and wellness of our members. We are committed to creating a community where everyone belongs, acknowledges, and...

  • Manager of Digital Solutions

    2 months ago

    philadelphia, United States Jefferson Health Plans Full time

    Why Choose Jefferson Health Plans?We are an award-winning, not-for-profit health maintenance organization offering Medicaid, Medicare, and Children’s Health Insurance Program (CHIP) plans that include special benefits to improve the health and wellness of our members. We are committed to creating a community where everyone belongs, acknowledges, and...

  • Manager of Digital Solutions

    2 weeks ago

    philadelphia, United States Jefferson Health Plans Full time

    Why Choose Jefferson Health Plans?We are an award-winning, not-for-profit health maintenance organization offering Medicaid, Medicare, and Children’s Health Insurance Program (CHIP) plans that include special benefits to improve the health and wellness of our members. We are committed to creating a community where everyone belongs, acknowledges, and...

  • Digital Sales Specialist

    7 days ago

    Philadelphia, United States Nexstar Broadcasting Full time

    WPHL-TV is hiring an Digital Sales Specialist! As a member of the Nexstar digital sales team, the Digital Sales Specialist is responsible for generating and growing digital marketing service revenue for the company. The Digital Sales Specialist will be the market’s subject matter expert on digital services and will work, both independently and in...

  • VP, Head of NA Digital Marketing Channels

    1 month ago

    Philadelphia, United States Chubb Full time

    Chubb’s Digital Marketing team is an inspiring digital first team dedicated to driving digital channel strategy, executing, and optimizing campaigns. The focus is to partner with marketing and communication team members to fuel revenue growth through the use of marketing technology, data, and analytics. As head of the North American Digital Marketing...

  • Senior Digital Account Manager

    1 week ago

    Philadelphia, United States Hybrid Full time

    Senior Account Manager Location: Philadelphia, USAUnrivalled career progression opportunities Uncapped bonus structure Generous benefits package including Healthcare, 401k, 25 days PTO, public holidays off, free on-site Gym and much more About Hybrid:Hybrid is a high-growth media company with offices in Philadelphia, Bristol (UK), Sydney and Kuala Lumpur....

  • Senior Content Writer

    2 weeks ago

    philadelphia, United States CEI Full time

    Summary:CEI’s Fortune 30 Client in Media and Telecommunications is seeking a Communications Manager to join their Local Media Development (LMD) team!They seek a diverse writer with a proven track record of creating engaging content for a range of audiences across print, digital, online, and social media channels.Job at a glance:Long term contract with...

  • Senior Paid Media Manager

    3 months ago

    Philadelphia, United States Hybrid Full time

    Are you an experienced Senior Paid Media Manager ready to take the step up to lead a high-performing team? Look no further! After continued successful growth, Hybrid's Digital team is expanding and currently hiring our first Senior Manager within the Paid Media team. While you will be hands-on, you will also play a vital part in the growth of the Digital...

  • Senior Paid Media Manager

    3 months ago

    philadelphia, United States Hybrid Full time

    Are you an experienced Senior Paid Media Manager ready to take the step up to lead a high-performing team? Look no further! After continued successful growth, Hybrid's Digital team is expanding and currently hiring our first Senior Manager within the Paid Media team. While you will be hands-on, you will also play a vital part in the growth of the Digital...

  • senior construction/it project manager

    2 weeks ago

    Philadelphia, United States Randstad Full time

    senior construction/it project manager. philadelphia , pennsylvania posted november 5, 2024 job details summary $70 - $80 per hour contract bachelor degree category computer and mathematical occupations reference1071290 job details job summary: Randstad's client in Philadelphia, PA is seeking a Senior Project Manager to lead and deliver...