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Snr Director Corporate Marketing

2 months ago

Phoenix, United States ASM Company Full time

ASM is a leading global supplier of products, services, and materials for semiconductor processing. For more than half a century, innovation has been at the core of everything we do. Our smart, ambitious people are dedicated to creating cutting-edge solutions for the world's leading semiconductor providers. Every day we push the development of next-generation computer-chip technology, always staying a few steps ahead of what's next.

The talented, enthusiastic people at ASM are just like you: dedicated to improving people's lives and unlocking new potential. With our collaborative approach to R&D, we advance key semiconductor technologies and platforms like ALD, epitaxy, PEALD, PECVD, and vertical furnaces. And we have recently entered the promising high-growth market: silicon carbide epitaxy. Year after year, our innovations help to make chips smaller, faster, and more powerful. In fact, you will find our technology in every aspect of modern life: in AI, medical equipment, 5G, smartphones, autonomous driving, and more.

Description:

The Senior Director Corporate Marketing is responsible for driving market analysis for ASM business segments in the semiconductor equipment industry and executing marketing communication programs and messaging for ASM products, technologies and in support of investor relations. With significant hands-on effort, lead a small team to deliver on the following,

  • Develop marketing communications for ASM executive team in support of quarterly earnings, annual investor meetings and investor reporting.
  • Support ASM product lines and corporate communications group with technical marketing communication content and messages for trade shows, press releases, website, product launches etc.
  • Lead ASM strategy and execution for participation at industry trade shows and technical conferences.
  • Understand and communicate semiconductor industry technology trends, new application inflections, alternatives and their adoption expectation.
  • Support corporate level competitive analysis by monitoring and reporting on market, customer, competitor and industry news and developments.
  • Market analysis - contribute to the development of semiconductor and wafer fab equipment market sizing forecasts and segmentations, using internal and external data sources. Primary interface for ASM engagement with 3rd party market research companies such as TechInsights, Gartner, SEMI.
  • Focal point for competitive market share analysis using internal and external data.
  • Product Marketing center of excellence - Contribute to best practices development and propagation through the organization for product development and marketing.
Education:

Minimum of technical undergraduate degree - Masters or PhD preferred (Physics, Materials Science, EE, ChE)

MBA additional preferred

Experience:
  • Minimum 10-15 years in the Semiconductor Industry (either Semiconductor Capital Equipment or Wafer Processing) in process engineering and technical product marketing positions.
  • Experience leading cross functional team
  • Demonstrated leadership and expertise in market analysis, product development, product marketing, business development and sales best practices.
  • Experience with global customer activities, particularly in Asia.
  • Knowledge of advanced transistor, capacitor and interconnect technologies, including equipment and deposition technologies.
  • Communications for investor relations
Skills:
  • Comprehensive understanding of the semiconductor industry
  • Knowledge of semiconductor process technologies, device technologies, and integration aspects
  • Broad knowledge of product and process engineering of capital equipment for the semiconductor industry
  • Communications for clear and concise reporting and presentations in English at executive level for both internal and external use
  • Able to understand and concisely communicate new technology trends and competitor developments for semiconductor device manufacturing
  • Excellent written and verbal communication skills - in various forums including annual report preparation, product market messaging, press releases, web content
  • Technical marketing skills enabling development of product messages that effectively communicate product advantages and differentiation
  • Analytical skills necessary for developing complex models
  • Able to provide content, expertise and source material to support marketing communications for collateral development, web site content, product launches, corporate presentations, to effectively communicate our brand, technology and product value propositions to prospects, customers, analysts and press
  • Ability to think strategically for purposes of recommending positions and point of view for executive management
  • Understand financial reporting
  • Organizational and personnel management and leadership skills, and ability to drive cross-functional activities
  • Self-starter and self-directed hard worker with the ability to define, execute and complete tasks in a fast-paced, innovative environment with challenging project deadlines

Expected Travel Amount:

Ability and willingness to travel both domestic and international low frequency generally expected but potentially up to 20-30%

At ASM we are committed to supporting our people, enabling them to develop their talents and perform at their best. We actively promote an inclusive and diverse culture that fosters trust and transparency. Our people are our power, and we value the differences between everyone because it is what make us better as a team. By embracing a wide range of perspectives, we enable a culture of continuous exploration and adoption of new ideas. At every step, we know that it is our valued people who enable us to deliver excellent products and service to our clients - and to make a meaningful difference in society.

So join us on our journey and unleash the power of an open mind. Discover how you can be part of our exciting future and apply today To learn more about ASM, find us at asm.com and on LinkedIn, Facebook, Instagram and YouTube.