Strategic Marketing Manager

3 weeks ago

Batavia, United States Wisconsin Label Corporation Full time

Description Build your Career with an Industry Leader At Multi-Color Corporation, we help customers differentiate their brands with the right labeling solution tailored to their unique needs. We attract consumers to brands with innovative offerings, flexible performance, and serve our clients' needs from ideation to finished label. With 110 years of experience, MCC is the world's largest prime label and packaging supplier. We are committed to growth and providing customers with the most effective, innovative, and functional labeling available. Our Marketing department helps drive our success. Marketing roles at MCC require diverse skills and responsibilities that drive our growth while providing exciting career development opportunities. We are seeking a Marketing Manager (MM) to support growth and development of our strategic Food & Beverage (F&B) segment, with responsibility for 1-3 sub-segments. The MM will monitor market trends and drivers, understand competitiveness for their sub-segments, and identify new growth opportunities while driving innovative products to market that delight our customers. Why work at MCC: Competitive compensation Generous benefits package including medical, dental, vision, disability, life insurance and 401(k) Paid Holidays: New Years, Memorial Day, Fourth of July, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, plus two floating Holidays Responsibilities: Drive short term, annual, multi-year business strategies to achieve MCC sales and profit targets Understand and align to KPIs for F&B segment performance; assess current offerings against key customer requirements and competition in assigned sub-segments Act as the Project Success Leader to drive innovation project(s) to launch and accelerate commercialization while engaging with internal and external partners Identify and capture customer problems and consumer insights to contribute to a feedback-driven short- and long-term technology roadmap that feeds a multi-year innovation pipeline Collaborate closely with product development to fill the portfolio with promising concepts Conduct qualifying and quantifying screenings to value and prioritize concepts in the pipeline Tailor marketing strategies, value propositions, and program recommendations for existing portfolio of products to help customers within sub-segments achieve their goals and accelerate growth Keep current on market/sub-segment intelligence including market incidents, changes to F&B/Sub-segment regulations (i.e. Food Safety legislation), significant new technology and analytical advances Partner with Sales to drive differentiated programs that lead to new business gains, growth in existing accounts and retention of top accounts within sub-segments Drive results through knowledge-based relationships collaborating with Marketing teammates, Sales, R&D, Product Development, and Tech Services Participate in customer interactions that contribute to business insights and results Qualifications: Bachelor's degree 5+ years of professional/marketing experience MBA in Marketing Demonstrated leadership skills - setting strategy, planning, critical thinking, orchestrating cross-functionally, team-building, overseeing multiple project elements and proven record of results Experience leading a market segment in a Business-to-Business (B2B) service model Proficiency in creating, driving, and managing projects/programs in a global organization Ability to develop and present strategies to sales teams and management to gain alignment Food & Beverage industry experience, manufacturing knowledge and/ or experience with corporate or plant level decision makers Team player able to build relationships with colleagues and business partners across the company Ability to timely and efficiently manage a large volume of proje

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