Marketing Associate

22 hours ago

West Palm Beach, United States Clear Street Full time
About Clear Street:

Clear Street is building modern infrastructure for capital markets. Founded in 2018 by top Wall Street and Silicon Valley veterans, Clear Street is an independent, non-bank prime broker designed to solve the industry's most neglected problem: legacy technology.

We have built a proprietary, cloud-native clearing and custody system from the ground floor to replace the outdated infrastructure used across capital markets. Our platform is fully integrated with central clearing houses and exchanges to support billions in trading volume per day. We've agonized about our data model abstractions, created horizontal scalability, and crafted thoughtful APIs. All so we can provide a best-in-class experience for our clients.

By combining highly-skilled product and engineering talent with seasoned finance professionals, we're building the essentials to compete in today's fast-paced markets.

Responsibilities:

Responsible for executing comprehensive marketing strategies that elevate Clear Street's brand, drive growth and expand our presence. The ideal candidate will have an eager appetite to be a key player in a high performing, fast paced growth opportunity. Must bring a deep understanding of brand management, digital marketing and content creation, with the ability to contribute to team building while also being hands-on in executing key initiatives.

Brand Management
  • Execute on our global brand strategy, ensuring consistent messaging and positioning of the firm with focus on areas of competitive differentiation. Target key audiences for firmwide growth across focus markets and channels.
  • Organize and analyze data to inform new marketing campaigns across all channels from paid digital to blogs and podcasts to live events.
  • Create compelling visual and written content, including video production, to effectively communicate Clear Street's value proposition.
  • Execute the creative direction for all marketing materials, ensuring alignment with brand standards and business objectives.
Content Strategy & Campaign Management
  • Work with the Associate Director and the CMO to write and execute a robust content marketing strategy that includes thought leadership, white papers, case studies, and industry insights tailored to key audiences (platforms, advisors, and end clients).
  • Potentially will assume management of bespoke media creation strategy including short form video and podcasting.
  • Support the analysis of integrated marketing campaigns (for both thematic areas of focus, and specific products), coordinating across functions to ensure seamless delivery and consistent messaging.
  • Collaborate closely with internal teams and external partners to produce high-quality, relevant content that supports business objectives.
Digital Marketing & Paid Media
  • Support and execute the digital marketing strategy, leveraging data-driven insights to optimize digital channels (website, email, SEO/SEM, etc.).
  • Grow to oversee paid media efforts, including programmatic advertising, social media advertising, and other digital marketing campaigns, ensuring ROI and alignment with business goals.
  • Enhance Clear Street's digital footprint, with a particular focus on growing presence and engagement in the institutional asset management addressable market.
  • Develop robust analytics to understand reach, efficacy, and performance of marketing and content strategy.
Social Media & Communications
  • Oversee the global social media strategy, ensuring effective engagement and communication across all relevant platforms.
  • Manage the creation of content for social channels, including the development of a content calendar that supports brand initiatives and drives audience engagement.
  • Launch and manage a comprehensive LinkedIn campaign for executive bench to support brand strategy and marketing campaigns.
  • Ensure all social media efforts align with broader communications and public relations strategies.
Channel Management
  • Oversee targeted marketing strategies to increase Clear Street's visibility and engagement in key channels of focus, including global wealth.
  • Collaborate with dedicated channel coverage to create marketing materials and campaigns that resonate with asset managers, family offices and active traders.
  • Monitor industry trends and competitive landscape to identify opportunities for growth and differentiation within key channels.
Teamwork & Development
  • Collaborate and be a key part of our global marketing team, fostering a collaborative and high-performance culture.
  • Seek to outperform objectives, and support the professional growth of all team members.
  • Work closely with Corporate Communications leadership to ensure alignment across earned and owned channels.
  • Work closely with the CMO align marketing efforts with business goals, providing regular updates and insights on marketing performance.
Qualifications:
  • At least 5 years of professional experience in marketing; preferred experience either directly or indirectly supporting financial services (investment banking, securities or broker dealer)
  • Bachelor's degree in English/Classics, Marketing, Business, or a related field; advanced degree preferred.
  • Financial services experience preferred.
  • Proven track record in brand management, digital marketing, content creation, and campaign execution.
  • Must have excellent interpersonal skills.
  • Highly analytical and data-driven, with a deep understanding of digital marketing metrics and tools.
  • Exceptional communication skills, with the ability to influence and collaborate across all levels of the organization.
  • Ideally a strong understanding or eagerness to have a strong understanding of the capital markets, including the needs of institutional investors and active traders.

We Offer:

At Clear Street, we offer competitive compensation packages, company equity, 401k matching, gender neutral parental leave, and full medical, dental and vision insurance. Our belief has always been that we are better as a business when we are all together in person. As such, beginning on January 2, 2023, we are requiring employees to be in the office 4 days per week. In-office benefits include lunch stipends, fully stocked kitchens, happy hours, a great location, and amazing views.

Our top priority is our people. We're continuously investing in a culture that promotes collaboration. We help each other through challenges and celebrate each other's successes. We believe that modern workplaces succeed by virtue of having high-performance workforces that are diverse - in ideas, in cultures, and in experiences. We put in the effort to make such a workplace a daily reality and are proud to be an equal opportunity employer.

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