Director Public Relations

2 weeks ago

Princeton, United States Educational Testing Service Full time

About ETS:

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis® . Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

Provide international brand public relations leadership with a primary focus on strategic communications for established and up-and-coming brands in a highly competitive global marketplace . Define, support, manage, and communicate the communications strategy internally and externally to assist in driving revenue and mitigating risk . Help position the brand to drive shifts in preference and buying behavior among target audiences . Create and d rive strategies across global markets while ensuring consistent brand and corporate messaging is localized effectively . Oversee and direct activities of PR agencies around the world . Coordinate closely with internal marketing and product teams. Establish be st practices for measurement and reporting of PR results to inform strategies and tactics across the enterprise.

International Public Relations Strategy

• Develop and implement comprehensive public relations plans, advise on effective spend and audit/re-strategize executed campaigns, if needed.

• Create and implement brand awareness public relations campaigns in multiple, diversified domestic and international markets

• Design tailored in-country public relations campaigns specific to the needs of target countries.

• Work with partner networks and resellers to evaluate business needs, create and review public relations plans and strategize tactical campaigns.

• Adhere to ethical standards and comply with the laws and regulations applicable to your job function

Skills:

  • A strong record of performance in reaching desired markets

  • The ability to contribute to and develop strategic communication plans

  • In-depth understanding of long-term strategic planning and ability to develop and implement strategic plans

  • Proven experience in creating and implementing country-specific effective communications plans.

  • Outstanding leadership skills developed in a fast-paced, dynamic, multi-tasking environment with the ability to take a project and follow through to execution.

  • Demonstrated success in a matrix-type organizational structure with vertical and lateral relationships between business units and functional groups

  • Ability to recruit, develop and train a strong professional team

  • Strong interpersonal, verbal and written communication skills

  • Forward-thinking intellectual leadership, excellent collaboration and negotiation skills, excellent presentation and managerial skills are essential for success in this role

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Education:

  • Bachelor’s degree in communications, Marketing, Journalism or related field

  • MBA preferred

Required Experience:

  • 10+ years of public relations/communications experience are required or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary

  • PR Agency experience a plus

  • Experience developing social media strategy a plus

ETS believes in a Total Rewards philosophy for our employees, and they include:

  • Health, Vision, Dental insurance plans to choose from

  • Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access

  • Generous PTO and vacation time to balance your work and life

  • Additional 8 hours of PTO for volunteer work

  • Retirement plan (401(a)) and traditional Roth (403b) with company contribution

  • Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

  • Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.

  • How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you

  • Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.

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