Digital Advertising Fellow

3 weeks ago

Washington, United States Rational 360 Full time

Rational 360 is hiring a Digital Advertising Fellow to help manage and execute the firm's digital advertising campaigns.

In this role, you will receive hands-on training with digital advertising platforms – such as Meta, Google, Stackadapt, X, LinkedIn, and more. The fellow will also learn about media planning and overall digital strategy as it applies to advertising. Once trained, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish.

Rational 360 represents a wide variety of clients ranging from Fortune 500 companies to trade associations, advocacy groups, and high-profile individuals. Fellows play an integral role in the daily functioning of the firm.

About Rational 360

The Rational Way: All in Partners

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

The Rational Approach: Integrated Campaigns

We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.

The Rational Difference: Connected Where it Matters.

Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.

Requirements

  • 0-6 months experience with hands-on-keyboard digital advertising, social media, or digital strategy
  • Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.
  • Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease.
  • Experience with reporting on paid/owned/earned social media
  • Familiarity with Microsoft Office, browser plug-ins, and third party analytics/measurement tools in addition to each platform’s native measurement solutions
  • Extreme attention to detail and strong writing skills are required.
  • Ability to work both independently and as a collaborative team.

Bonus Points:

  • Experience with hands-on-keyboard advertising placement with any the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
  • Experience in public affairs/advocacy setting is a plus
  • Basic HTML knowledge is a plus.
  • Basic knowledge of organic search engine optimization is a plus

Benefits

The Rational 360 Digital Fellowship program is a minimum of six-month paid program in our Washington, DC office. Fellows are expected to work 40 hours per week and earn $17/hour.

Fellows are expected to work in our Washington, DC office Monday, Wednesday, and Thursday each week and have the option to work remotely each Tuesday and Friday.

Fellows have the opportunity to grow their digital and communication skills through professional development trainings hosted weekly in the Rational 360 office. Additionally, a member of the digital team will be paired with each fellow to mentor and train them throughout the duration of the fellowship.

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