Digital Marketing Fellow

2 weeks ago

Washington, United States Rational 360 Full time
Job DescriptionJob Description

Rational 360 is hiring a Digital Marketing Fellow to support its digital marketing, corporate communications, public affairs, and advocacy team. In this role, you will have an opportunity to contribute to both Rational 360’s internal marketing efforts and to client work. You will work with the Rational 360 outbound marketing and sales team on social media, email, video, in-person events, website, and more.

Rational 360 represents a wide variety of clients ranging from Fortune 500 companies to trade associations, advocacy groups, and high-profile individuals. Fellows play an integral role in the daily functioning of the firm.

About Rational 360:

The Rational Way: All in Partners

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

The Rational Approach: Integrated Campaigns

We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.

The Rational Difference: Connected Where it Matters.

Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.

Requirements

  • Drafting of content, including social media posts for Facebook, X, Instagram, and LinkedIn, email blasts for email marketing programs, and website copy.
  • Conducting research on a variety of subjects, including industry leaders, potential clients, and other brands.
  • Reporting on campaign performance across channels, including online advertising, email and SMS marketing, and social media.
  • Monitoring of trending social media conversations for reporting and noting timely opportunities for client participation

Qualificiations

  • An interest in brand development and brand communication.
  • Knowledge of social media platforms.
  • Strong writing skills.
  • Energetic and creative mind.
  • Knowledge and experience with creative tools (e.g. Photoshop, Illustrator, and Canva) is a plus.
  • Knowledge and experience with common social media monitoring and reporting tools (e.g. Brandwatch, Tableau, Crimson Hexagon, Digimind, Hootsuite, and Sprout Social) is a plus.
  • Must have a bachelor’s degree. A focus in journalism, digital marketing, business, PR or communications is a plus.
  • Must be available to work full-time during the duration of the fellowship.

Benefits

The Rational 360 Digital Fellowship program is a minimum of six-month paid program in our Washington, DC office. Fellows are expected to work 40 hours per week and earn $17/hour.

Fellows have the opportunity to grow their digital and communication skills through professional development trainings hosted weekly in the Rational 360 office. Additionally, a member of the digital team will be paired with each fellow to mentor and train them throughout the duration of the fellowship.

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