Growth Marketing Associate

4 weeks ago

Boston, United States Lumafield Full time
About Lumafield:

Founded in 2019, Lumafield has developed the world's first accessible X-Ray CT scanner for engineers. Our easy-to-use scanner and cloud-based software give engineers the ability to see their work clearly, inside and out, at an extremely affordable price.

Engineers make million-dollar decisions every day, and they need tools that give them the greatest possible insight into their products. By offering unprecedented visibility into products, as well as AI-driven tools that highlight problems and generate quantitative data, Lumafield promises to revolutionize the way complex products are created, manufactured, and used across industries.

We are an impact driven company obsessed with providing the best value to our customers keeping their needs at the center of our evolution. Our team today includes world-class researchers and industrial designers, PhDs, creators, founders of successful startups, and zero egos. We are backed by top venture capital funds like Kleiner Perkins, Lux Capital, DCVC, Spark Capital, and others.

Our marketing program addresses both technical audiences made up of mechanical and manufacturing engineers, and broader popular audiences; our scans have repeatedly made it to the front pages of Reddit and Hacker News, been featured by YouTube stars, and even earned more than a million views on TikTok.

The company is headquartered in Cambridge, MA and has an office in San Francisco, CA.

About the role:

Lumafield is looking for a well-rounded growth marketer to help scale Lumafield's demand and lead generation efforts. In this role, you will be responsible for planning, executing, and optimizing our digital marketing campaigns across multiple channels including paid search, paid social, email, events, and more to drive demand generation and fuel our growth.

In this role, you'll work closely with teammates in marketing and across the company to develop new campaigns tailored to reach both prospects and Lumafield's current customer base to drive new business and expansion opportunities.

What you'll do:
    • Write excellent ad copy and work with our visual designer to produce great ads
    • Identify high-impact audiences and find channels that can reach them-both traditional (like trade publications and professional associations) and new (like Reddit communities and Meetups)
    • Build, analyze, and optimize digital marketing campaigns on platforms like Google Ads and LinkedIn and through third-party syndicators
    • Work cross-functionally with the marketing and product teams to maintain a marketing calendar that anticipates product launches, company events, and content campaigns
    • Manage Lumafield's HubSpot account, creating processes, automation, and workflows that keep our sales and marketing teams moving
    • Work closely with the sales and marketing teams as well as company leadership to deliver analytics that help us measure the success of our initiatives and plan our investments
    • Own Lumafield's marketing technology stack, optimizing current tools and researching and recommending new tools
About you:
    • 3-5 years of experience in marketing campaign management, growth marketing, marketing operations, and/or demand generation
    • Excellent written communication skills
    • Proficiency with digital advertising platforms (e.g., Google Ads, LinkedIn) and basic data analysis tools (e.g., Google Sheets, Excel)
    • Advanced proficiency in marketing automation and CRM tools (ideally HubSpot)
    • Strong ability to spot and quickly solve problems
    • Excited to learn and try new things


Lumafield is committed to building a team that represents a variety of backgrounds, perspectives, and skills, because the more inclusive we are, the better our work will be. Do you feel like your skills don't meet every single requirement listed? We encourage you to apply anyway - If you're excited about our technology, the opportunity, and are eager to learn more we'd love to hear from you

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability, genetic information or veteran status.

Reach out if you want to be a part of what we are building.

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