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Retail Marketing Manager

2 months ago


Portland, United States Custom Decorators Full time
Retail Marketing Manager

Job Description

Custom Decorators, a division of Hunter Douglas, is the premiere in-home design and installation service for major retailers in North America, specializing in custom-made window blinds, shutters, and drapery. Our professional designers and installers across the U.S. and Canada provide homeowners with expert guidance, the highest quality products, and professional installation. We manage all aspects of our clients' projects from the creative concept through the ordering process and installation. For over 25 years, our innovation, expertise, and value have offered the ideal shop at home solutions for our clients' window fashion needs.

Job Summary

We are looking for an experienced and dynamic Retail Marketing Manager to join our team. As a Retail Marketing Manager, you will be responsible for developing, implementing & maintaining in-store marketing strategies and merchandising to drive customer engagement, drive sales, and enhance brand visibility in the retail environment. The ideal candidate should have a strong background in retail marketing, strategic thinking, and a proven track record of successful campaign execution.

Essential Job Functions
  • Strategize, plan, and execute comprehensive retail marketing strategies with key internal stakeholders and external partners to drive store traffic and sales.
  • Manage budget allocation for retail marketing efforts and evaluate effectiveness of in-store marketing activities, analyze campaign ROI, and provide recommendations for future programs and areas of investment.
  • Manage and oversee all aspects of in-store events and workforce to ensure they meet objectives.
  • Train and schedule in-store marketing representatives.
  • Collaborate with cross-functional teams to manage in-store promotions, collateral, displays, signage, and other marketing/promotional materials.
  • Ensure all in-store, retail partner displays, and signage are promptly maintained to ensure accurate representation of current brand standards.
  • Manage internal “store” inventory for sales force.
  • Work internally to ensure invoices for in-store marketing programs are processed.
  • Conduct market research to understand consumer behavior, industry trends, and competitive landscape.
Job Competencies
  • Strong understanding of retail operations, merchandising, and customer behavior with a track record of developing and executing successful campaigns.
  • Excellent communication and interpersonal and leadership skills.
  • Excellent strategic thinking and analytical skills.
  • Creative mindset with the ability to develop innovative and effective marketing campaigns.
  • Strong project management skills, with the ability to multitask and meet deadlines.
  • Proficiency in project tracking tools and platforms. Experience with Salesforce a plus.
Education and/or Experience
  • Bachelor’s degree in marketing, business, or a related field.
  • 2+ years with proven experience in retail marketing and merchandising management or in a similar role.
Job Conditions
  • Routine usage of multiple computer screens simultaneously.
  • Regular business hours include Monday – Friday, 8 hours per day, 40 hours per week.
  • On occasion it is required to exceed 8 hours per day and/or 40 hours per week; overtime pay applies.
  • Must be able to lift to 20 pounds.
Travel
  • This position could require travel up to 20% of total work time in the United States and Canada.
Compensation/Benefits
  • Pay commensurate with experience.
  • Medical, Dental, Vision, Pet, Voluntary Life plans available.
  • Company paid STD/LTD/Life Insurance.
  • 401(k) with company matching.
  • Paid Time Off (PTO) plus 8 company holidays & 1 wellness day.