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Marketing Specialist
3 months ago
Under supervision of the VP of Marketing, the Marketing Coordinator works to support and lead the marketing efforts of all brands at the ICEE company. In this role, you will serve as a collaborative partner with members of the Marketing Department. This position requires a mix of creativity and business insight to support a dynamic and growing team. Works very closely with sales team and with departments across entire organization to ensure we are delivering maximum value to customers and ensuring sales growth. Tremendous opportunity for growth.
REQUIREMENTS AND RESPONSIBILITIES:
- Manages the Annual Trade Show. This includes project planning, execution, budget, coordination of all National, Customer, and other Trade Events.
- Travels to work Trade Shows as needed.
- Develops and plans all Trade show materials – booth, backdrops, banners, and apparel for sales team.
- Works with the ICEE home office team and sales to plan and implement ICEE customer visits and lab tours.
- Oversees the ICEE Points Consumer Loyalty Rewards Programs.
- Assists the purchasing dept to source and validate new premium items, gifts, swag, and giveaways.
- Assists in the development of Customer Presentations and power point templates.
- Works with the purchasing team to ensure point of sale and all POS ordered are up to date.
- Updates the ICEE Marketing intranet site with documents for sales team.
- Assists with development of sell-sheets and presentations.
- Collaborates with team on annual planning process.
- Works daily with the sales team to support key initiatives, new product launches, and annual plans.
- Spends time in market to study consumer behavior, trends, and product performance.
- Supports marketing department as needed with administrative and daily tasks.
- Assists with event planning and supports ICEE home office events, sales meetings, and other national or local sponsored Events. Works these events as needed.
- Performs other duties as assigned by Supervisor.
To perform this job successfully, the Marketing Coordinator must be self-motivated, able to problem solve, detail-oriented, and able to stay on task. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Customer relations, interpersonal relationships, team relations, and service.
- Excellent organization and time management skills.
- Must be self-starter and be able to accomplish a versatile and evolving workload.
- Skilled at PowerPoint design and ideation.
- Excellent customer service skills and ability to build strong relationships internally and externally.
- Excellent organizational, verbal, written communication, and listening skills.
- Creative, self-motivated, able to take initiative and work well in teams or individually.
- Positive attitude, high energy, and a demonstrated eagerness to learn.
- Attentive to details.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree required.
- Prior communications, marketing/ sales experience preferred.
- Advanced Computer skills – Excel, Word, Power Point.
- Valid driver’s license with an excellent driving record.
- Adaptability to change and new opportunities and ideas.
ICEE Offers its Employees:
- Paid holidays, Sick time and Paid vacation
- Medical, Dental, Vision Insurance
- Employee Stock Purchase Program
- Life Insurance
- 401 (k) Plan
EEO STATEMENT
The ICEE Company is an equal opportunity employer and prohibits discriminatory employment actions against, and treatment of, employees and applicants for employment based on actual or perceived Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, national origin, ethnicity, alienage, religion or creed, gender, gender identity, pregnancy, marital status, sexual orientation, citizenship, genetic disposition or characteristics, disability or veteran's status, sex offenses, prior record of arrest or conviction, genetic information or predisposing genetic characteristic, status as a victim or witness of domestic violence, sex offenses or stalking and unemployment status.
