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Senior Marketing Analyst

2 months ago

Mechanicsburg, United States West Shore Full time

We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

As our nationwide growth accelerates, our Marketing in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home® by demonstrating extreme ownership of the results of the lead partnerships that it oversees.

As a Senior Marketing Analyst at West Shore Home®, you will contribute to this mission by utilizing a high degree of critical thinking and analytical acumen to drive improvements through rigorous testing and analysis in various departments within Marketing. You will report directly to Manager of Marketing Data and Analytics.

We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

What You'll Contribute

In this role, you can expect to:

  • responsible for facilitating tests, tracking results, and providing detailed analysis for marketing source groups, including but not limited to TV, Digital Media, and Search.
  • Demonstrates ability to critically analyze marketing situations and partner with channel owners to develop solutions through scientific testing and analysis.
  • Communicate performance results and actionable next steps to stakeholders across differing functional areas and levels of seniority.
  • Completely understand the Marketing funnel, from inquiry generated through installed job, and identify potential concerns and opportunities for improvement through structured testing.
  • Assesses Marketing performance across multiple channels and multiple metrics such as cost, volume, and efficiency.
What It Takes to Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We'll provide you with the training and tools to set you up for success, and we hope that you'll bring:
  • 3+ years of experience in data analysis
  • Masters degree is preferred but not required
  • Background in Economics or Statistics preferred
  • Experience using Sequel is required, PowerBI and Python are preferred
  • Must have a valid smart phone or smart device to log in to Company required systems using two-factor authentication.
  • Excellent data analysis & reporting skills
  • Experience and understanding of navigating all Microsoft Office products including Outlook, Word, Excel, and PowerPoint.
We Invest in YOU

We believe that when employees know they are valued and safe, they'll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.

We've got you covered with:
  • Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
  • 401K retirement plan with company match
  • Paid holidays and paid time off (PTO)
  • Continued training & leadership development opportunities
  • Unlimited professional and personal growth potential
The guaranteed pay range for this position is $47.00 per hour to $52.00 per hour. The actual rate is based on each candidate's skill set and will be determined by the Hiring Manager. This role is a hourly, non-exempt position that is compliant with overtime laws within the applicable state laws.

More to Know
  • Schedule: Monday-Friday 8:00am-5:00pm EST
  • Location: Mechanicsburg, PA

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal - becoming America's Most Admired Home Remodeling Brand®.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so.

#CORPKH

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.